Nutshell

SEPTEMBER 30, 2024

Paid advertising platform: Paid advertising platforms, such as Google Ads and social media ad platforms, enable you to reach audiences with targeted campaigns. This allows for better personalization and more effective data-based marketing strategies.

CRM 113

CRM Advertising Internet Software 113

Strategic Communications

OCTOBER 3, 2023

Among the types of content that can be created by AI are emails; social media or blog posts; scripts for videos, presentations, podcasts, and ad campaigns; product descriptions; static and video imagery for use in online stores, social media channels, and printed marketing materials; and visual branding materials like logos.

Marketing 80

Marketing Advertising Co-Creation Media 80

Red Star Kim

APRIL 17, 2023

Social media was used by all firms but to varying degrees – there was less activity in sharing joint content and endorsements/recommendations than other methods. Exercises using referrer organisation briefing sheets (and scorecards) and an individual buyer profile were thought to be very useful.

Management 100

Management Manufacturing Client Relationships Facilitation 100

Red Star Kim

MARCH 6, 2023

Political Shifts more regularly than usual International uncertainty Prospect of a General Election Economic Recession and how it will affect things Things now slowing down after Covid Reduced investment Inflation Lower business and consumer confidence Return to offices and changes in property and employment trends Technological Social media – (..)

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Red Star Kim

JUNE 15, 2023

IBISWorld – Industry Market Research, Reports, & Statistics Mintel – UK Sector and industry consumer reports from £1500 UK Archives | Mintel Store Nexis – Licensed news and media information, company data, regulatory and legal information, and market & industry reports. Helpful for competitor analysis.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Hubspot Sales

MARCH 18, 2019

Using both traditional and creative techniques to develop relationships with customer stakeholders (including [going to events and trade shows, networking on social media, getting warm introductions, etc.]). Keeping track of your accounts' satisfaction and reporting on their status to the organization.

Key Account Management 143

Key Account Management Account Management Management Account Strategy 143

CMOE

MARCH 6, 2023

Knowledge at Wharton covers an array of subjects, such as finance and accounting, marketing, and analytics. Knowledge at Wharton Knowledge at Wharton is an online business analysis journal run by the Wharton School at the University of Pennsylvania. Its goal is to share Wharton’s faculty research of current business trends.

Finance 98

Finance e-Learning Innovation Leadership 98

PandaDoc

JUNE 21, 2021

Building databases, asking friends and family, and creating social media accounts. Marketing is a form of lead gen. You might choose to update your content marketing strategy to capture more leads. Once a week? What do you think? When you launch a business, lead generation is almost all you do.

Sales 98

Sales Decision-making Small Business Meetings 98

Red Star Kim

NOVEMBER 18, 2022

With introductory neuroscience lessons (“sensing, meaning, action”) and illustrations of cognitive bias, there was a fantastic example showing how a role play story was used instead of a pitch to win an acquisitive media client using an inciting incident and escalation.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Red Star Kim

DECEMBER 5, 2023

Sometimes marketing and sales system are not integrated. It has been really interesting to hear the different platforms others use for events and social media and how they work for their firms”. Another delegate commented “Be confident, have a solid plan and solid support from a colleague outside of marketing/BD i.e a partner”.

CRM 100

CRM Marketing Interpersonal Skills Client Relationships 100

Arpedio

FEBRUARY 26, 2024

Leverage technology, such as marketing automation and CRM tools, to scale personalization efforts effectively. Multi-Channel Engagement Implement a multi-channel approach to engage with key stakeholders across various platforms, including email, social media, and targeted advertising.

Advertising 52

Advertising Sales CRM Media 52

Arpedio

MAY 30, 2022

McKinsey (see graphic below) investigated thirty go-to-market channels (e.g., digital advertising, social media, email, phone, in-person) and found that a multi-channel approach increased sales effectiveness by 10% from 2020 to 2021. Companies need to ensure alignment between sales and marketing for their key and strategic accounts.

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

Hubspot Sales

FEBRUARY 21, 2025

When pursuing a social media marketing B2B SaaS client, I noticed their team discussing remote work challenges. Social media interactions. And Bauer adds support to this approach, Weve noticed that accounts that engage with our content or attend our webinars tend to close faster than those that just look good on paper.

Value Proposition 59

Value Proposition Stakeholders Decision-making Prioritization 59