Account marketing, Media and Meetings - Strategic Accounts Today

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

APRIL 12, 2023

As an additional learning resource for delegates, I review the key themes of The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media. What are the main social media platforms for professional services?

Media

Media Marketing B2C Stakeholders

Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Red Star Kim

APRIL 17, 2023

Social media was used by all firms but to varying degrees – there was less activity in sharing joint content and endorsements/recommendations than other methods. Exercises using referrer organisation briefing sheets (and scorecards) and an individual buyer profile were thought to be very useful.

Management

Management Manufacturing Client Relationships Facilitation

Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

Red Star Kim

AUGUST 31, 2023

There’s web and social media content about the key findings (e.g. Finding the stories: unlocking thought leadership through great interviews – FirstWord Media. 90% of UK C-suite executives have a positive outlook for growth in 2023). There are infographics of top trends and insights on key issues (e.g.

Marketing

Marketing Leadership Government Logistics

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

IBISWorld – Industry Market Research, Reports, & Statistics Mintel – UK Sector and industry consumer reports from £1500 UK Archives | Mintel Store Nexis – Licensed news and media information, company data, regulatory and legal information, and market & industry reports. Helpful for competitor analysis.

Key Account Management

Key Account Management Account Management Management Client Relationships

Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

MARCH 6, 2023

This short article explains why humans are so good at noticing patterns (and even better than AI algorithms) and outliers: Why the Human Brain Is So Good at Detecting Patterns | Psychology Today Join the dots We take our data, information and insights and talk to people in our firm in meetings and workshops.

Strategic Thinking

Strategic Thinking Cybersecurity Digitalization Stakeholders

What Role Can a CRM Play in an Effective Martech Stack?

Nutshell

SEPTEMBER 30, 2024

Paid advertising platform: Paid advertising platforms, such as Google Ads and social media ad platforms, enable you to reach audiences with targeted campaigns. This allows for better personalization and more effective data-based marketing strategies.

CRM

CRM Advertising Internet Software

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

JUNE 27, 2023

Successful examples included: cactus plants, Lego figures, hats, hygiene products, card decks, device chargers and books.

Leadership

Leadership Management Stakeholders Communication

5 ways to tell when you should use lead generation or sales prospecting

PandaDoc

JUNE 21, 2021

Building databases, asking friends and family, and creating social media accounts. Marketing is a form of lead gen. You might choose to update your content marketing strategy to capture more leads. These are qualifying , meeting , and closing. There are different approaches you can take to meeting your prospects.

Sales

Sales Decision-making Small Business Meetings

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

NOVEMBER 18, 2022

Several people had stayed in London overnight, having been to the PM Regional Committees meeting the day before. Leor rounded the day off by sharing his three takeaways: Thinking about the five chips approach to speaking in meetings to promote listening; using EVP to align strategy, the brand and M&BD; and strategy needs follow through.

Value Proposition

Value Proposition Procurement Innovation Leadership

Key takeaways from SAMA’s Annual Conference

Arpedio

MAY 30, 2022

McKinsey (see graphic below) investigated thirty go-to-market channels (e.g., digital advertising, social media, email, phone, in-person) and found that a multi-channel approach increased sales effectiveness by 10% from 2020 to 2021. Companies need to ensure alignment between sales and marketing for their key and strategic accounts.

Digital Transformation

Digital Transformation Account Management B2B Advertising

Key Account Management: The Ultimate Guide

Hubspot Sales

MARCH 18, 2019

These accounts make up the majority of the business' income. To turn buyers into business partners, a key account manager (KAM) typically provides dedicated resources, unique offers, and periodic meetings. As professional services firm BTS points out , key account programs often lead to increased costs and lower margins.

Key Account Management

Key Account Management Account Management Management Account Strategy

Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

DECEMBER 5, 2023

Sometimes marketing and sales system are not integrated. There were comments that it was unusual for people to be in the office so face time and in person meetings – where it is easier to develop rapport, trust and solid working relationships – were rare. Make myself more visible in meeting with fee earners. a partner”.

CRM

CRM Marketing Interpersonal Skills Client Relationships

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Be more strategic – A metaphor: Analyse, join and align the dots

What Role Can a CRM Play in an Effective Martech Stack?

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

5 ways to tell when you should use lead generation or sales prospecting

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Key takeaways from SAMA’s Annual Conference

Key Account Management: The Ultimate Guide

Proactive marketing and business development executives – CRM, internal engagement and career insights

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