Cosawi

JANUARY 24, 2025

Invest in skills and training: Organizations often under-invest in tools, talent, and training for effective ABM. Investing in marketing talent with skills tailored to key accounts is crucial for customer-centric business transformation. Start slow and bring Marketing along as the culture evolves.

Co-Creation 40

Co-Creation Marketing Key Account Management Value Proposition 40

Hubspot Sales

MARCH 18, 2019

Despite the potential benefits of key account management to your bottom line, it's not a good fit for every organization. Before you go all-in on a key account strategy, consider the following points. While a salesperson focuses on the short term -- by necessity -- a key account manager (KAM) prioritizes the future.

Key Account Management 143

Key Account Management Account Management Management Account Strategy 143

Hubspot Sales

OCTOBER 16, 2017

Sales compensation is one of the trickiest aspects of the sales organization to get right. For instance, if you want your reps to prioritize renewals over new business, give them a bigger commission for the former. This structure is relatively rare in selling organizations. How to create a good sales comp plan. Salary only.

Sales 145

Sales Profitability Account Management Decision-making 145

Red Star Kim

MARCH 7, 2023

Other resilience posts Improve your resilience – tools to help you cope in difficult times (kimtasso.com) Building Resilience – Regulation, Reframing, Relationships and Reflection (kimtasso.com) 10 tips to increase your resilience – Kim Tasso Emotional Regulation – A key element of Emotional Intelligence (EQ) (kimtasso.com) Change the role (..)

Marketing 130

Marketing Management Emotional Intelligence Leadership 130

PandaDoc

JUNE 21, 2021

It’s not so much knowing about sales prospecting vs lead generation, as knowing how and when to prioritize one or the other. Targeting your marketing efforts towards this group gives you a much better chance of first generating quality leads and, ultimately, conversion. It doesn’t matter whether you operate in a B2B or B2C market.

Sales 98

Sales Decision-making Small Business Meetings 98

LinkedFusion

AUGUST 27, 2023

In account-based marketing , sales, and marketing try to encourage engagement with and conversion of a specified group of accounts; personalized marketing, sales development, sales, and customer success initiatives are coordinated across the board. This is akin to one-to-few marketing.

Marketing 52

Marketing B2B Client Relationships Organization 52

LinkedFusion

AUGUST 27, 2023

In account-based marketing , sales, and marketing try to encourage engagement with and conversion of a specified group of accounts; personalized marketing, sales development, sales, and customer success initiatives are coordinated across the board. This is akin to one-to-few marketing.

Marketing 52

Marketing B2B Client Relationships Organization 52