Red Star Kim

MARCH 6, 2023

By joining the dots we can provide evidence which supports our thinking and ideas about how we can best move from our present position to our future desired position – which is the essence of strategy. Or the patterns we find amongst particular kinds of client groups or segments.

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Red Star Kim

FEBRUARY 9, 2023

PROPSKI – Meet, compete & network now includes shooting, sailing, golf, rowing, karting events.

Management 130

Management Emotional Intelligence Cybersecurity CRM 130

Red Star Kim

AUGUST 31, 2023

Capsticks (lawyers) – Four pillars of strategy The three-office firm’s third five-year plan was presented during a “Quarterly tea break” to over 600 staff (74 partners). There are 15 people in M&BD – eight in BD and bids and seven in marketing, communications and events.

Marketing 130

Marketing Leadership Government Logistics 130

Red Star Kim

JUNE 27, 2023

69% said they did risk management but not sufficiently while 25% said there was no risk management at present. How to Write a Project Scope in 3 Key Steps – Optimizely Risk management Only 6% of the delegates felt that their firms did risk management in campaigns and projects well.

Leadership 130

Leadership Management Stakeholders Communication 130

Arpedio

MAY 30, 2022

Companies need to ensure alignment between sales and marketing for their key and strategic accounts. Marketing supports messaging, digital advertising, and critical signals that informs the SAM. Both sessions focused on the importance of presentations and storytelling. Excerpt from the McKinsey 2021 B2B Pulse Survey.

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

Red Star Kim

DECEMBER 2, 2022

Here are some highlights: Fly – Pesky irritants that won’t go away and are always present. One of my favourite exercises involves delegates working in teams to select images and develop storyboards to describe and tackle common challenges. Brick wall – Impenetrable barriers. Caught in the cross-fire – Resolving competing interests or views.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Red Star Kim

APRIL 12, 2023

Marketing/BD planning 44% (8) Awareness raising 28% (5) Lead generation 6% (1) Winning new business 11% (2) Developing existing relationships 11% (2) What would you do with a “free day”? 20% x3 25% x2 40% x4 50% 70% Where is most of your time spent?

Media 100

Media Marketing B2C Stakeholders 100

LinkedFusion

AUGUST 27, 2023

With the use of this method, sales, marketing, and management may be able to cross-sell and upsell to these customers more successfully. Strategic ABM comprises the creation of incredibly targeted account marketing strategies for a small group of high-value accountstypically one to five.

Marketing 52

Marketing B2B Client Relationships Organization 52

LinkedFusion

AUGUST 27, 2023

With the use of this method, sales, marketing, and management may be able to cross-sell and upsell to these customers more successfully. Strategic ABM comprises the creation of incredibly targeted account marketing strategies for a small group of high-value accounts—typically one to five.

Marketing 52

Marketing B2B Client Relationships Organization 52

Strategic Communications

OCTOBER 3, 2023

Among the types of content that can be created by AI are emails; social media or blog posts; scripts for videos, presentations, podcasts, and ad campaigns; product descriptions; static and video imagery for use in online stores, social media channels, and printed marketing materials; and visual branding materials like logos.

Marketing 80

Marketing Advertising Co-Creation Media 80

Red Star Kim

DECEMBER 5, 2023

Sometimes we need to refine our ideas and present better evidence. Dealing with resistance to change (kimtasso.com) Look beyond marketing communications – Many of the delegates’ roles focused on marketing communications and some were keen to understand the broader business development activities.

CRM 100

CRM Marketing Interpersonal Skills Client Relationships 100

Insightly

AUGUST 3, 2022

While all the information is clear and present, Insightly still has the power to customize each dashboard right from the interface. While a CRM is invaluable to any size business, you’ll need additional tools to bolster your accounting, marketing, project management and other business operations. .

CRM 52

CRM Small Business Marketing Decision-making 52

Hubspot Sales

FEBRUARY 21, 2025

And Bauer adds support to this approach, Weve noticed that accounts that engage with our content or attend our webinars tend to close faster than those that just look good on paper. This approach helps predict which accounts are most likely to convert. Monitor these signals consistently and adjust your outreach timing accordingly.

Value Proposition 59

Value Proposition Stakeholders Decision-making Prioritization 59

Flevy

MARCH 20, 2024

Each global consulting firm maintains an internal knowledge management library of consulting framework presentations. Each FlevyPro consulting framework presentation follows the standard “headline-body-bumper” design structure that is utilized by all the global strategy consulting firms. View the full presentation: [link] 2.

Digital Transformation 52

Digital Transformation Digitalization Artificial Intelligence Government 52

Red Star Kim

OCTOBER 17, 2022

Power of three – Writing and presentation basics (Video) (kimtasso.com). Power of three. Know what you want to achieve with your writing. Watch a short video on the power of three or read the script. Make the reader feel smart. Audience is paramount. So I’m glad that all the material on empathy with the audience hit home.

Remote Working 130

Remote Working Communication Internet Decision-making 130