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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

But it’s important to ensure there’s a holistic overview from a marketing perspective”. The processes to obtain and analyse data, engage all stakeholders, consider the options and implications, make choices and be pragmatic about implementation. There was some debate about the best way to develop firmwide strategy.

Marketing 130
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Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

To better influence senior stakeholders and also support junior levels coming through How are M&BD roles changing? What do fee-earners expect from M&BD? Psychological safety and the importance of this in projects (see A general law of interpersonal relationships?

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

69% said they did risk management but not sufficiently while 25% said there was no risk management at present. How to Write a Project Scope in 3 Key Steps – Optimizely Risk management Only 6% of the delegates felt that their firms did risk management in campaigns and projects well. What were the main takeaways for delegates?

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

Be more strategic – A metaphor: Analyse, join and align the dots Be more strategic – A metaphor: Analyse, join and align the dots At the start of the session we talked about what strategic means to us and how we explain the need for strategy to our internal stakeholders. How would you describe strategy to stakeholders?

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The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

I’ve found some fee-earners don’t contribute to the smaller projects which subsequently slows the larger project down There are focused workshops on achieving buy-in and stakeholder management. 20% x3 25% x2 40% x4 50% 70% Where is most of your time spent?

Media 130
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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

So I was disappointed that health issues prevented her from presenting. He also commented “I want advisers to be my fixers and to blow the socks off my internal stakeholders”. Richard Chaplin presented each of the organisers with a small “Thank you” gift before everyone moved to the drinks reception. Implement strategy.

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Key Account Management: The Ultimate Guide

Hubspot Sales

In addition to having business acumen, key account managers should have an analytical mindset. Their analytic skills will help them create and present business cases. They need to be able to think quickly and apply their knowledge to a variety of different clients and markets and be confident when presenting the information.