Account marketing and Profitability - Strategic Accounts Today

Sales Compensation: The Ultimate Guide

Hubspot Sales

OCTOBER 16, 2017

Paying on profit vs. revenue. On the other hand, this structure doesn’t take into account market penetration or quantity of opportunities. Some companies pay on profit rather than sales. Whatever the case, paying on gross margin motivates your salespeople to sell more of your most profitable products.

Sales

Sales Profitability Account Management Decision-making

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

million companies that are active but not required to file accounts and 6 million companies that are no longer activie. or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data. How should firms identify their strategic accounts? Used for building lists with over 300 search criteria.

Key Account Management

Key Account Management Account Management Management Client Relationships

Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

Red Star Kim

AUGUST 31, 2023

But improving revenue and profitability through pricing sophistication isn’t simply about the firm. The firm also announced a record all-staff bonus pool of £2.6m, meaning staff received between £2,327 and £2,676 depending on length of service. The client perspective is also crucial.

Marketing

Marketing Leadership Government Logistics

Key Account Management: The Ultimate Guide

Hubspot Sales

MARCH 18, 2019

Key accounts are 60 to 70% likelier to close than new ones, plus spend 33% more on average. According to the Harvard Business Review , customer satisfaction increases 20% within a few years of starting a key account management program. Profits and revenue, meanwhile, can increase by 15%. Key Account Management Strategy.

Key Account Management

Key Account Management Account Management Management Account Strategy

Referrer Management – Capacity and Capability

Red Star Kim

OCTOBER 16, 2023

Delegates included both partners and business development professionals (some with a banking background) from law firms (employment, criminal, disputes, offshore), accountancy practices (audit, forensic, insolvency and restructuring and financial services.

Management

Management Onboarding Emotional Intelligence Communication

What is predictive sales in B2B wholesale?

QYMATIX

MAY 27, 2024

The B2B wholesale market is a fast-moving market characterised by intense competition and constant change. Companies are constantly looking for ways to increase their efficiency and profitability. If required, the ERP data can be supplemented with customer interactions and market trends to increase the accuracy of the forecasts.

B2B

B2B Artificial Intelligence Manufacturing Sales

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

JUNE 27, 2023

25% No budget for research/external agencies 19% Lack of resources in marketing/BD 19% Lack of fee-earner buy-in/engagement 13% Perception of marketing/BD 6% Insufficient data and information 6% Everyone prefers to do their own thing 6% Fee-earners won’t work together/stick at things 6% Other (Fee-earners take control of the process and don’t always (..)

Leadership

Leadership Management Stakeholders Communication

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

NOVEMBER 18, 2022

She explained her firm’s core purpose was to build trusting relationships and vision of being independent, sustainably profitability and global. Take people with you (by learning what’s important to them). Be agile and responsive. This is supported by values to be collaborative, genuine and responsive.

Value Proposition

Value Proposition Procurement Innovation Leadership

Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Red Star Kim

APRIL 17, 2023

There were also variations on factors such as financial (it’s easy to measure revenue and profit) and others such as market positioning, longevity, reliability/security and prestige. There was also discussion about the use of grading criteria for individual attributes such as seniority, influence, sponsorship and loyalty.

Management

Management Manufacturing Client Relationships Facilitation

Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

FEBRUARY 14, 2023

Combined solution to a consulting scenario After break out groups, a combined solution for exploration and interventions covered: Before any meetings: Obtain information and research on the aims, issues and options identified Consider completing a marketing audit Marketing basics – Marketing audits with onions and pestles (kimtasso.com) External environment (..)

Emotional Intelligence

Emotional Intelligence Marketing Stakeholders Communication

The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

OCTOBER 3, 2023

The responsible use of resources, she says, can have positive impacts like these: optimizing assets and engagements; measuring marketing’s value; making agile, better business decisions; showing corporate social responsibility; operating as a profit center; and creating competitive differentiation.

Marketing

Marketing Advertising Co-Creation Media

Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

DECEMBER 5, 2023

Leadership and the In-Group/Out-Group Phenomenon (blanchard.com) Create a sense of unity by reminding people we are on the same team and all striving for the same results (happy clients and increased profits). A similar approach would be to unite people behind the need to focus on client interests and overcoming competitor activity.

CRM

CRM Marketing Interpersonal Skills Client Relationships

Key takeaways from SAMA’s Annual Conference

Arpedio

MAY 30, 2022

Last week more than 500 Strategic Account Managers (SAMs) and leaders of SAM programs gathered in New Orleans for the annual Strategic Account Management Association (SAMA) conference. It’s an event for everyone interested in growing profitably with their company’s most strategic customers. Takeaway #2 - We are Storytellers.

Digital Transformation

Digital Transformation Account Management B2B Advertising

Sales Compensation: The Ultimate Guide

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

Key Account Management: The Ultimate Guide

Referrer Management – Capacity and Capability

What is predictive sales in B2B wholesale?

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Proactive marketing and business development executives – CRM, internal engagement and career insights

Key takeaways from SAMA’s Annual Conference

Stay Connected