Remove Account marketing Remove Publishing Remove Remote Working
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How I Use Target Account Selling to Land My Dream Clients

Hubspot Sales

Each account should match your ICP and show signs theyre ready to invest in your solution. Research these qualities for each potential account: Recent funding rounds or expansion news. Content publishing frequency. Competitor analysis (who they work with now). Job postings related to your service. Growth trajectory.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

This article from January 2023 Strategic Account Management for Law Firms in the Age of Remote Working – Nexl answers the questions: What is strategic account management (SAM)? How should firms identify their strategic accounts? Nexl One law firm delegate reported that her firm had started using this system.