Red Star Kim

NOVEMBER 18, 2022

This article was published in the latest edition of PM Forum Magazine. PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Develop Employer Value Propositions (EVPs). Psychology in marketing and selling from PM Forum 2015 (kimtasso.com).

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Hubspot Sales

FEBRUARY 21, 2025

Each account should match your ICP and show signs theyre ready to invest in your solution. Research these qualities for each potential account: Recent funding rounds or expansion news. Content publishing frequency. This approach helps predict which accounts are most likely to convert. Job postings related to your service.

Value Proposition 52

Value Proposition Stakeholders Decision-making Prioritization 52

Red Star Kim

JUNE 15, 2023

I’ve always been impressed with Intapp Intapp leads the way with client lifecycle management (CLM) solution (kimtasso.com) Intapp published this article on strategic Account Management (SAM) in May 2023 Strategic account management for law firms: How strategic account programs can support your top clients and position your client team as trusted advisors (..)

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130