SBI Growth
MAY 1, 2013
Marketing Operations. Product Marketing. Field and/or Program Marketing. Partner or Channel Marketing. Major, Key or Strategic Account Marketing. Loyalty Marketing. Content Marketing. No defined marketing metrics measuring return on marketing spend. Marketing Operations.
Red Star Kim
DECEMBER 18, 2023
But it’s important to ensure there’s a holistic overview from a marketing perspective”. The processes to obtain and analyse data, engage all stakeholders, consider the options and implications, make choices and be pragmatic about implementation. There was some debate about the best way to develop firmwide strategy.
Hubspot Sales
MARCH 18, 2019
A key account manager (KAM) is responsible for managing and building a strong relationship with large clients that make up the majority of the business' income. Not only do KAMs find ways to address the client's challenges and opportunities, but they also create and present reports about the client's progress to key stakeholders.
Red Star Kim
FEBRUARY 14, 2023
To better influence senior stakeholders and also support junior levels coming through How are M&BD roles changing? What do fee-earners expect from M&BD? Psychological safety and the importance of this in projects (see A general law of interpersonal relationships?
Red Star Kim
JUNE 27, 2023
I’ve taken on more responsibilities in the leading and strategy for campaigns, so would love to get more insight, measures of success and how to engage audiences more Best practice, strategizing, planning, getting stakeholders on board! What were the main takeaways for delegates?
Red Star Kim
MARCH 6, 2023
Be more strategic – A metaphor: Analyse, join and align the dots Be more strategic – A metaphor: Analyse, join and align the dots At the start of the session we talked about what strategic means to us and how we explain the need for strategy to our internal stakeholders. How would you describe strategy to stakeholders?
ProlifIQ
MARCH 30, 2023
Relationship Mapping It’s very difficult to retain and grow key accounts if you don’t understand “who is who” within your clients. Key account planning drives the sales and support teams to document the stakeholders you will be working with. FAQ How do you write account plans?
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