Red Star Kim

NOVEMBER 18, 2022

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Develop Employer Value Propositions (EVPs). Psychology in marketing and selling from PM Forum 2015 (kimtasso.com). This article was published in the latest edition of PM Forum Magazine.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Cosawi

JANUARY 29, 2024

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. At Thales, this transformation began with the creation of a distinct role – account marketing.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Cosawi

JANUARY 24, 2025

For instance, one companys success stemmed from creating account-specific marketing roles, focusing on how customers bought rather than how products were sold. This fostered collaboration between Marketing and KAM teams, ensuring alignment on tailored value propositions and customer engagement strategies.

Co-Creation 40

Co-Creation Marketing Key Account Management Value Proposition 40

Hubspot Sales

MARCH 18, 2019

Develop compelling value proposition for meeting with CTO. Strategic account management involves juggling several initiatives, priorities, and campaigns at one time. Use the same structure you used for your objectives: Short-term, mid-term, and long-term. Ask VP to request meeting with CTO on your behalf.

Key Account Management 143

Key Account Management Account Management Management Account Strategy 143

Red Star Kim

JUNE 27, 2023

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking.

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

MARCH 6, 2023

Golden Circle model: Sinek’s theory value proposition : start with why (smartinsights.com) There may be different views and priorities over what we want to achieve so we align our stakeholders around what we hope to achieve. We noted at the session the importance of knowing “ Why are we in business?” mentioned by Simon Sineck.

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Red Star Kim

JUNE 15, 2023

by Laura Dawson (PM Magazine March 2021) Making account management work by Francesca Ayers , Get Serious (PM Magazine April 2020) KAM culture – ten years on by Elizabeth Corcoran, Eversheds Sutherland (PM Magazine April 2019) Book reviews Executive Engagement Strategies by Bev Burgess (kimtasso.com) August 2020 A practitioner’s guide to Account-Based (..)

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130