Arpedio

AUGUST 24, 2022

Account Planning: Manage Long-Term Account Development. Account Planning: Manage Long-Term Account Development. ? What Is Account Planning? Strategic Account Planning. What Should a Key Account Plan Include? How to Do Account Planning? Back to blog.

Account Planning 52

Account Planning Account Development Management Account Management 52

Arpedio

JANUARY 5, 2024

In the dynamic terrain of sales, forging a path to success is an intricate dance of strategy, customer insight, and relentless pursuit of growth. Central to this quest is the art of strategic account planning , a methodical approach that marries sales strategy with customer relationship management to foster business growth.

Account Planning 52

Account Planning Value Proposition Account Management Sales 52

Luminas Strategy

OCTOBER 2, 2022

They developed a plan that covered their top accounts and a handful of strategic prospects and followed it consistently. What they undertook wasn’t a typical account planning process that any sales leader can recite by memory. It had nothing to do with the plan components or the plan process.

Account Planning 52

Account Planning Energy and Utilities Manufacturing Decision-making 52

Hubspot Sales

MARCH 18, 2019

As professional services firm BTS points out , key account programs often lead to increased costs and lower margins. But if you use the right key account strategy, you'll reap greater sales volume and long-lasting strategic relationships. The Benefits of Key Account Management. Account Strategy.

Key Account Management 143

Key Account Management Account Management Management Account Strategy 143

Account Manager Tips

NOVEMBER 22, 2022

First things first: find out what they want You can't adapt your account strategy until you understand what the new procurement team want. One Page Key Account Plan Guide & Template. Say goodbye to complicated account plans that don't work. They start picking over little details.

Procurement 130

Procurement Suppliers Supply Chain Key Account Management 130

DemandFarm

NOVEMBER 22, 2024

Strategic Planning Account-specific growth strategy alignment with account goals Collaboration with economic decision makers on long-term objectives Responsiveness to shifts in account strategy 4. This enables proactive adjustments based on real-time insights.

Key Account Management 52

Key Account Management Account Management Management Stakeholders 52

KAM With Passion

JUNE 20, 2021

For Key Account Managers, although this representation is somewhat oversimplified, it is essentially about mastering the design and implementation of a relevant and impactful Key Account Plan and overcoming the challenges of implementation. Basic – Module 1: KAM Strategy & Methodology, Module 2: Key Account Planning.

Key Account Management 130

Key Account Management Account Management Co-Creation Account Planning 130

Account Manager Tips

OCTOBER 11, 2021

Do this instead: Plan your week around your priorities. Has no plan Which clients need an account plan? Account plans are help you define your key account strategy. Commit to targets Plan activities Coordinate resources Manage risk Get results. Only the ones you want to keep!

Account Management 246

Account Management Key Account Management Management Suppliers 246

Revegy

JULY 17, 2018

Are your account plans helping your teams meet their quotas or are they missing the mark? Without comprehensive, well thought out account plans, companies are missing out on major revenue opportunities and risk losing some of their largest clients. 4) Align Your Approach to Your Customer’s Goals with Strategy Maps.

Account Planning 40

Account Planning Suppliers Profitability Decision-making 40

KAM With Passion

NOVEMBER 11, 2020

On a Key Account, the Quarterly Business Review is a key instrument to implement the Account Strategy and the associated Account Plan. Business Reviews in a Key Account Management context. In a Key Account relationship context, (Quarterly) Business Reviews take place within the frame of a Key Account Plan.

Key Account Management 130

Key Account Management Suppliers Account Management Account Planning 130

Miller Heiman Group

JANUARY 31, 2019

Being buyer-centric with existing accounts requires excellent account planning. Account planning goes beyond simply renewing existing products or a list of future products to present to the buyer. A real account plan is a living document that defines the goals of the relationship with a focus on actual value.

Account Planning 83

Account Planning Decision-making Account Strategy Prioritization 83

Revegy

NOVEMBER 18, 2024

Trends in AI, account strategy, and collaboration are becoming central to successful sales operations, helping businesses not only grow but build long-term value for their clients. As companies focus more on scalable revenue growth, the revenue enablement field is evolving rapidly.

Account Strategy 52

Account Strategy Sales Account Planning Account Management 52

Revegy

AUGUST 12, 2020

Account Intelligence is the Core of Customer Centricity. It is an ongoing effort that should be an integrated part of your client development and account planning strategy. Account planning is more than just a strategic exercise. Developing customer insights isn’t a one-time, static exercise.

Account Planning 69

Account Planning Account Management Stakeholders Client Development 69

Cosawi

JANUARY 24, 2025

Think about your own company: how is your marketing integrated with your strategic account planning and work? With evolving skillsets required for KAMs and the complexity of customer needs, Marketing must step up as a co-orchestrator of the account strategy, leveraging insights, foresight, and data to support solution creation.

Co-Creation 40

Co-Creation Marketing Key Account Management Value Proposition 40

DemandFarm

MARCH 31, 2025

In the future, these platforms will even build proactive account plans. AI-powered KAM platforms continuously ingest real-time external dataincluding competitor pricing shifts, partnership announcements, and regulatory updatesand correlate them with key account strategies.

Key Account Management 52

Key Account Management Account Management Management CRM 52

Arpedio

NOVEMBER 29, 2023

December 2 What is the primary focus of ARPEDIO's Account Management solution? Enter draw #1 Account-Based Selling Platform Treat your colleagues to an early Christmas present Relationship Mapping & Org Chart Improve your critical stakeholder relationships. Learn more Account Management Powerful account planning in Salesforce.

Account Management 52

Account Management Account Planning Account Strategy Stakeholders 52

SBI

OCTOBER 9, 2018

For example our account planning tools will provide a simple way to build an account strategy in Salesforce, but to build a great account strategy requires creative brain power too. This made things harder and added a lot of time to my ride on that day.

Account Strategy 55

Account Strategy Account Planning Suppliers B2B 55

DemandFarm

APRIL 18, 2023

A connected apps ecosystem in key account management involves the integration of your digital key account planning tool with other tools in your sales tech and marketing tech stack. Check out DemandFarm’s free, on-demand Masterclass on ‘Making Account Plans Actionable, Measurable and Sustainable’ now!

Account Management 52

Account Management Digitalization Management Account Planning 52

ProlifIQ

OCTOBER 4, 2023

This strategy forms the foundation of your approach to managing and developing relationships with your most important accounts. Customer Segmentation One of the first steps in crafting your account strategy is customer segmentation. It lays out a detailed plan for each key account.

Account Management 52

Account Management Management Account Planning Key Account Management 52

ProlifIQ

JUNE 21, 2023

This alignment helps in driving sustainable growth and ensuring the overall success of the strategic account management program. Account plans are instrumental in managing and retaining strategic accounts. FAQ How does an account planning tool help strategic account management processes?

Account Management 52

Account Management Management Account Planning Stakeholders 52

ProlifIQ

NOVEMBER 9, 2022

According to Forrester, “While product and company messaging can be generic, your account strategy and go-to-market plans should be highly account-specific.” As a seller, this means you must also be consultative and understand not just your own product, but also the competitive landscape within each target account.

Leadership 52

Leadership Account Planning Sales Leadership Stakeholders 52

Hubspot Sales

MAY 19, 2020

They’d be wise to identify and target these brand-name companies with a bespoke account strategy. With this strategy, buyers can make decisions even faster because they are able to be educated by sales teams as well as branded content. Mark the companies associated with the largest active deals as target accounts.

Decision-making 119

Decision-making Management Acquisition Value Proposition 119

Cosawi

JANUARY 29, 2024

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. The collaboration between account marketing and account managers is a defining feature of Thales’s ABM approach.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

PandaDoc

APRIL 21, 2023

Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. While it may seem like it from an altruistic perspective, treating all accounts fairly isn’t actually a viable key account strategy and doesn’t guarantee a successful relationship with your top portfolios.

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

Revegy

OCTOBER 16, 2018

An effective KAM platform needs to have each user seeing and feeling the value of the technology on their key account growth. CRM platforms are stuck looking back, not forward to Key Account Strategy and Growth. Turns account planning into a collaborative exercise directly involving the client.

Key Account Management 40

Key Account Management Account Management CRM Management 40

SBI

APRIL 4, 2018

Salespeople can be over 50% more productive when building and refreshing account plans. Adding to data already captured and structuring this in a useful planning approach for accounts and opportunities will make things simple for sales people.

B2B 20

B2B Sales Decision-making Account Planning 20

SBI

FEBRUARY 25, 2018

Its Account Plan helps account managers to build, follow, and measure a key account strategy. Outside In’s DealSheet gives you a platform for organizing and scoring each opportunity against specific sales processes and steps. Visit Outside In Sales.

Account Planning 26

Account Planning Account Strategy Account Management Organization 26

Cosawi

FEBRUARY 27, 2023

Taking this approach optimizes the engagement between the strategic account manager and marketing in this co-orchestration of the account plan. awareness marketing”) packaged as account-based marketing. So how can SAM and ABM help to create this harmonious dance to become co-orchestrators of the account plan?

Marketing 52

Marketing Suppliers Account Planning Investors 52

Jermaine Edwards

NOVEMBER 25, 2021

If you have an account planning CRM great but I’d still suggest writing it out so it’s clearer in your mind. The added benefit is getting internal buy-in early to the results of what you’re wanting to achieve with your customers.

Stakeholders 130

Stakeholders Shareholders Decision-making Key Account Management 130

Arpedio

JANUARY 4, 2024

In the competitive world of B2B sales, harnessing the power of an effective account mapping strategy is key to sales optimization and revenue growth. As businesses vie for market dominance, an articulate account strategy empowers organizations to deepen customer relationships and scale their operations effectively.

Sales 52

Sales B2B Decision-making CRM 52

DemandFarm

MAY 12, 2023

When these are executed together it results in business success in international markets: Account segmentation: Identify and prioritize key accounts based on criteria like revenue potential, strategic importance and growth opportunities.

Global Accounts 52

Global Accounts Account Management Management Logistics 52

Arpedio

JANUARY 11, 2023

Through proper account management, you are allowed to focus more on your efforts of generating business through existing accounts, instead of spending all your time trying to engage with new ones. It’s safe to say that when it comes to building long-term account relationships, your sales process is extremely important.

Account Management 52

Account Management Management Key Account Management B2B 52

SBI Growth

JANUARY 31, 2018

Will you touch the right accounts and how is your sales leader assigning the reps to the right accounts? What accounts get you bigger deal sizes? Account management and segmentation is one of the keys in enabling a solid sales strategy.

Account Management 98

Account Management Management Sales Client Relationships 98

SBI

OCTOBER 22, 2019

Maximizing revenue in your biggest accounts and identifying cross-sell and up-sell opportunities will always be the area of focus for meaningful sales transformation. Where key account management solutions are different than other sales tech is that they lift the cover on what’s happening in key accounts.

Account Planning 23

Account Planning Key Account Management Account Management Sales 23

SBI

MAY 8, 2012

It is vital not only to identify account goals at the beginning of the year, but to re-evaluate these goals periodically (spring is a good time!). How can you alter, or refocus your sales plan accordingly to optimize your efforts? Plan2Win software helps salespeople like you develop territory and account strategies.

Account Strategy 33

Account Strategy Sales Finance Communication 33

Brooks Group

DECEMBER 27, 2022

One of the greatest inspection points is looking at the execution of an account plan. What did the rep plan for an opportunity or account, and what actually happened? Plans will sometimes be fluid, but that’s a good thing. You can schedule a follow-up time for any necessary account strategy. .

Sales 94

Sales Sales Leadership Leadership CRM 94

Arpedio

MARCH 26, 2024

Utilizing Account-Based Selling Tools: Invest in account-based selling tools , such as ARPEDIO. Segmenting and Targeting: Segment your target accounts based on various criteria, such as industry, company size, and buying stage, to personalize your approach and deliver tailored solutions.

Value Proposition 52

Value Proposition Prioritization Sales Organization 52