ProlifIQ

NOVEMBER 9, 2022

According to Forrester, “While product and company messaging can be generic, your account strategy and go-to-market plans should be highly account-specific.” As a seller, this means you must also be consultative and understand not just your own product, but also the competitive landscape within each target account.

Leadership 52

Leadership Account Planning Sales Leadership Stakeholders 52

Arpedio

JANUARY 4, 2024

In the competitive world of B2B sales, harnessing the power of an effective account mapping strategy is key to sales optimization and revenue growth. As businesses vie for market dominance, an articulate account strategy empowers organizations to deepen customer relationships and scale their operations effectively.

Sales 52

Sales B2B Decision-making CRM 52

PandaDoc

APRIL 21, 2023

Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. While it may seem like it from an altruistic perspective, treating all accounts fairly isn’t actually a viable key account strategy and doesn’t guarantee a successful relationship with your top portfolios.

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

Hubspot Sales

MARCH 18, 2019

As professional services firm BTS points out , key account programs often lead to increased costs and lower margins. But if you use the right key account strategy, you'll reap greater sales volume and long-lasting strategic relationships. The Benefits of Key Account Management. Account Strategy.

Key Account Management 130

Key Account Management Account Management Management Account Strategy 130

Arpedio

MARCH 26, 2024

Let’s explore how organizations can leverage technology to streamline pre-sales processes and drive better outcomes: Utilizing Customer Relationship Management (CRM) Systems Lead Management: CRM systems allow organizations to centralize and manage leads effectively, tracking interactions, status changes, and follow-up activities.

Value Proposition 52

Value Proposition Prioritization Sales Organization 52

SmartKarrot

APRIL 7, 2023

Operational account planning, including capacity planning and account segmentation. The staff should be coached, mentored, and guided in building consultative and problem-solving account skills. This covers CRM track-and-react reporting. Do buyer research to find important account growth prospects.

Customer Success 19

Customer Success Value Proposition Account Growth Acquisition 19

SmartKarrot

APRIL 7, 2023

Operational account planning, including capacity planning and account segmentation. The staff should be coached, mentored, and guided in building consultative and problem-solving account skills. This covers CRM track-and-react reporting. Do buyer research to find important account growth prospects.

Customer Success 19

Customer Success Value Proposition Account Growth Acquisition 19

SBI

OCTOBER 22, 2019

Maximizing revenue in your biggest accounts and identifying cross-sell and up-sell opportunities will always be the area of focus for meaningful sales transformation. Where key account management solutions are different than other sales tech is that they lift the cover on what’s happening in key accounts.

Account Planning 23

Account Planning Key Account Management Account Management Sales 23

Hubspot Sales

MAY 19, 2020

They’d be wise to identify and target these brand-name companies with a bespoke account strategy. With this strategy, buyers can make decisions even faster because they are able to be educated by sales teams as well as branded content. Mark the companies associated with the largest active deals as target accounts.

Decision-making 118

Decision-making Management Acquisition Value Proposition 118

Jermaine Edwards

NOVEMBER 25, 2021

If you have an account planning CRM great but I’d still suggest writing it out so it’s clearer in your mind. The added benefit is getting internal buy-in early to the results of what you’re wanting to achieve with your customers.

Stakeholders 130

Stakeholders Decision-making Shareholders Key Account Management 130

SBI

APRIL 4, 2018

We help B2B companies to significantly lift sales team productivity by focusing their efforts on the activities that advance an account relationship or opportunity position. Salespeople can be over 50% more productive when building and refreshing account plans. Finally we help sales leaders to coach more effectively.

B2B 20

B2B Sales Decision-making Account Planning 20

Account Manager Tips

OCTOBER 11, 2021

Do this instead: Plan your week around your priorities. Has no plan Which clients need an account plan? Account plans are help you define your key account strategy. Commit to targets Plan activities Coordinate resources Manage risk Get results. Update the CRM.

Account Management 246

Account Management Key Account Management Management Suppliers 246

SBI

MAY 8, 2012

It is vital not only to identify account goals at the beginning of the year, but to re-evaluate these goals periodically (spring is a good time!). How can you alter, or refocus your sales plan accordingly to optimize your efforts? Plan2Win software helps salespeople like you develop territory and account strategies.

Account Strategy 33

Account Strategy Sales Finance Communication 33

Revegy

OCTOBER 16, 2018

CRMs do not capture the picture needed for a comprehensive key account management process. CRM treats all accounts the same – even though some are far more important than others. Enterprises put key accounts… along with 55K+ other accounts… into CRM systems. appeared first on Revegy, Inc.

Key Account Management 40

Key Account Management Account Management CRM Management 40

Brooks Group

DECEMBER 27, 2022

Reps could be making prospecting calls, sales calls, performing account reviews, calling to upsell/cross-sell, or simply reaching out because the contact appeared on a “Not Contacted” report within the CRM. . Do more with your CRM. Once you have a clear selling system in place, put those benchmarks as stages in your CRM.

Sales 89

Sales Sales Leadership Leadership CRM 89