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Key features and functionalities of KAM technology typically include: AccountPlanning and Mapping By Location : KAM technology facilitates the creation of comprehensive accountplans, enabling organizations to define clear objectives, strategies, and action plans for each key account.
Taking this approach optimizes the engagement between the strategic account manager and marketing in this co-orchestration of the accountplan. awareness marketing”) packaged as account-based marketing. In the healthcare sector, account-based marketing will map not only the customer journey but also the patient journey.
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