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StrategicPlanningAccount-specific growth strategy alignment with account goals Collaboration with economic decision makers on long-term objectives Responsiveness to shifts in accountstrategy 4. Emotional Intelligence (EQ) – Building strong relationships requires empathy and adaptability.
This alignment helps in driving sustainable growth and ensuring the overall success of the strategicaccount management program. Accountplans are instrumental in managing and retaining strategicaccounts. Strategicaccount management planning involves proactive and strategicthinking.
To sustain profitable growth, Sodexo recognized that it needed to combine its service excellence with a more structured, data-driven approach to accountstrategy. The shift to an account-based sales model enabled them to: Focus on high-value accounts while maintaining service quality.
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