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According to a CSO Insights study, companies that engage in effective ongoing key accountplanning have win rates nearly double that of companies without a formal process. The Strategic Cost of Key Accounts. Customers expect value co-creation. eBook: Drive Revenue Growth with Customer-Centric Clarity.
Doug Winter, Seismic co-founder and CEO. Marketers understand that producing personalized, compelling content is foundational to providing value to their company’s bottom line and therefore the business at large,” said Doug Winter, Seismic co-founder and CEO. AccountPlanning. AccountPlanning. Blog Article.
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