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How to be a better keyaccountmanager Do you want some quick wins to improve your keyaccountmanagement performance? That's what keyaccountmanagement is about after all. Review your keyaccountplans quarterly: what went well, what didn't go so well and why.
These efforts were flanked by partnering with a solution provider for the establishment of account-based marketing principles with a focus on strategic keyaccounts, as well as technology partners for the implementation of a state-of-the-art CRM system. Embarking on a Three-Tiered Change Initiative.
The answer: Keyaccountmanagement. In this comprehensive guide to keyaccountmanagement, you'll learn: The definition of keyaccountmanagement. How to know whether your company needs a keyaccountmanagement strategy. How to identify keyaccounts.
For years, KeyAccountManagement (KAM) has been confined within the walls of CRM systemsSalesforce, Microsoft Dynamics, and HubSpot. The logic was straightforward: if customer data already lives inside a CRM, why managekeyaccounts elsewhere? CRMs are systems of record. The result?
So is AI expected to eat up your KeyAccountManager’s jobs as well? It depends on your KeyAccountManagement (KAM) maturity level, your approach to your KAM program, your goals, and how you want to roll with the AI punches. Are they on the chopping block too? That’s not all.
Do you know how the top keyaccountmanagers (KAMs) become the top KAMs? They don’t just respond to an account’s needs—they anticipate them, creating proactive strategies that build trust and deepen relationships. Low-Touch Accounts : Regular check-ins and performance updates managed by junior team members.
Are you doing keyaccountmanagement the hard way? Effective keyaccountmanagement requires you to increase profits, develop relationships, increase satisfaction, grow revenue, improve retention and reduce conflict. Let's take a look at 7 of my favourite keyaccountmanagement tools.
KeyAccountManager or Strategic Ecosystem Leader? KeyAccountManager or Strategic Ecosystem Leader? ? On September 15th, more than eighty KeyAccountManagers (KAM) assembled in Copenhagen and online for a hybrid event. October 11, 2021. October 11, 2021. Back to blog. Denise Freier.
15 Reasons Why You Might be a Bad AccountManager Bad keyaccountmanagers fail to build business relationships and achieve results. Here are fifteen signs you might be a bad keyaccountmanager and how to turn yourself into a good one. Has no plan Which clients need an accountplan?
By pulling in Slack’s ability to enable teams with real-time data transfer (that goes beyond just chatting to each other from living room couches, Starbucks lobbies, or corner offices) you give Salesforce an incredibly powerful accountplanning capability that speeds up cycles and boosts win rates for any sales org. Here’s how.
Create a systematic plan to go after major accounts without dragging out sales cycles and inaccurately forecasting your quarterly pipeline. . Here, we’ll talk about how an accountplanning strategy can help you shorten your selling cycle and close major deals even faster than before. How do you do this?
KAM Technology & Use Cases in 2025 KAM technology plays a crucial role in supporting these best practices by providing powerful tools and features that streamline and enhance keyaccountmanagement processes. Interested in seeing a KeyAccountManagement solution to help you retain and grow key customers?
With an org chart tool, you can map out everyone involved and plan engagement accordingly. Its a must-have for strategic sales and accountplanning. Well see what each one does, key features, and how it helps with relationship mapping. Account Planner) DemandFarm provides strategic insights beyond static org charts.
In the past, accountmanagers spent significant time on manual tasks like logging customer interactions, scheduling meetings, updating CRM records, and manually tracking stakeholder engagement. Why do you need an AI Accountmanagement tool? Top AI-Powered Tools for AccountManagers in 2025 1.
Core Facets Of KeyAccountManagement In Life Sciences Managing relationships and building strategic plans to grow revenue across complex accounts is a part of day-today life for anybody in sales, marketing, or accountmanagement in the Life Sciences space.
Core Facets Of KeyAccountManagement In Life Sciences Managing relationships and building strategic plans to grow revenue across complex accounts is a part of day-today life for anybody in sales, marketing, or accountmanagement in the Life Sciences space.
KAM Glossary (with 65 Definitions) To help strategic accountmanagers / keyaccountmanagers /sales professionals enhance their understanding of KeyAccountManagement (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to keyaccountmanagement.
KeyAccountManagement (KAM) thrives on strong relationships, and there is no denying that. But it also demands precise accountplanning, strategic execution, data-driven decision-making, and seamless cross-functional collaboration. How RevOps Helps in KeyAccountManagement?
Is a keyaccountmanager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.
Why CRMs Alone are not Adequate for KeyAccountManagement. CRMs do not capture the picture needed for a comprehensive keyaccountmanagement process. CRM treats all accounts the same – even though some are far more important than others.
If you want to run a successful B2B business, it should be focused on acquiring large customers and growing the number of users or products inside those keyaccounts. This is typically done through something called keyaccountmanagement. What is KeyAccountManagement (KAM)?
There are good reasons to think 2024 has been less of a stroll and more of a high-stakes triathlon for KeyAccountManagers and Sales Leaders. When you thought you had mapped the relationships within a keyaccount, another regional division probably popped up, demanding attention and alignment.
Keyaccounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a keyaccountmanagement strategy, you must know how to identify these keyaccounts. Let’s examine what strategic accountmanagement is and the best ways to approach it.
Digital KeyAccountManagement is the process of managing and growing a company’s most important customers using digital tools and technologies. It is essential for Sales Enablement , as it enables businesses to manage their keyaccounts more efficiently and effectively.
Sellers can take these lessons and use them to land new, keyaccounts, but also grow revenue in all accounts. Through a combination of best practices, relationship mapping, and accountplanning, sellers and accountmanagers can retain their status as trusted advisors, and keep the howling, lone wolves at bay.
AccountPlanning Best Practices Sales accountplanning is a critical aspect of any business that seeks to manage its customers effectively and generate more revenue. An action plan that outlines the sales accountplanning process is crucial for any company that wants to succeed.
DemandFarm DemandFarm is purpose-built for keyaccountmanagers, particularly for those who manage complex account-based sales processes. Performance Tracking Monitor account KPIs in real-time, ensuring your efforts are data-driven and aligned with organizational objectives.
Financial services and accountplanning go together like peanut butter and jelly, like bacon and eggs, or like a burger and fries. Here are 8 reasons financial services companies need accountplanning. . Financial Services Relies on Relationship Management. Org Charts. Identify Opportunities. Gain Ultimate Trust.
Financial services and accountplanning go together like peanut butter and jelly, like bacon and eggs, or like a burger and fries. Here are 8 reasons financial services companies need accountplanning. . Financial Services Relies on Relationship Management. Org Charts. Identify Opportunities. Gain Ultimate Trust.
Too many clients, not enough time Keyaccountmanagers have a lot of clients. For example, my CRM ( Salesmate ) has sequences and email templates that allow me to setup set up a personalized conversational flow. Use project management tools These platforms are perfect to collaborate asynchronously. The KAM Club.
Create a systematic plan to go after major accounts without dragging out sales cycles and inaccurately forecasting your quarterly pipeline. . Here, we’ll talk about how an accountplanning strategy can help you shorten your selling cycle and close major deals even faster than before. How do you do this?
Success lies in a tailored, strategic approach to customer success management. One that leverages KeyAccountManagement (KAM) principles to retain customers and transform them into brand advocates. Masterclass by Forrester Principal Analyst Anthony McPartlin: Why companies fail with keyaccountmanagement?
For example don't say "meet with key stakeholders" when the job description has identified who those stakeholders are and you can say "meet with Product Management and Technical" instead. Here's the job description for a Senior KeyAccountManager at Amazon , advertised in July 2020. Your clients: Read the CRM.
For any company involved with sales, accountmanagement and keyaccountmanagement is crucial and requires a vastly different skillset and toolset than winning new sales. What is (Key) AccountManagement? We are the first CRM vendor worldwide to include accountmanagement in the core system.
By engaging in thorough planning, organizations can increase their chances of achieving their objectives efficiently, effectively, and within the desired timeframe. Planning in KeyAccountManagement Grab our template on accountplanning! What is their team struggling with?
This means that for keyaccountmanagers and sales teams, this means an org chart tool for Salesforce is no longer a nice-to-have its essential. An organizational chart (org chart) integrated with your CRM helps visualize all the decision-makers, influencers, and gatekeepers in one place.
AccountPlanning Growth Strategy For businesses looking to grow their revenue and achieve their goals, an effective account growth strategy is essential. This strategy involves developing a comprehensive plan to manage and grow the customer accounts that are critical to the business’s success.
According to a CSO Insights study, companies that engage in effective ongoing keyaccountplanning have win rates nearly double that of companies without a formal process. What would a 9 to 11-point increase to your keyaccount growth mean for your organization? The Operational Cost of KeyAccounts.
of sales organizations don’t take advantage of accountplanning to grow their strategic accounts. Why isn’t everyone successful when it comes to keyaccountmanagement? The 5 Challenges of Growing KeyAccounts. Managing Your Tech Stack. Unfortunately, CSO Insights notes that 56.5%
As turbulent socioeconomic factors continue to put revenue forecasts at risk, B2B organizations are looking inward to strengthen the strongest player in their arsenal – their strategic accounts. Technology is no longer a nice-to-have to boost the performance of your strategic accounts. and the CRM?
Imagine you’re a keyaccountmanager at a multinational corporation. They help you identify key players, understand reporting relationships, and tailor your engagement strategy accordingly. For keyaccountmanagers, org chart software is particularly valuable. One of your biggest challenges?
Traditionally, accountmanagers have mapped whitespace manually, piecing together insights from CRM data, spreadsheets, and intuition. The process is slow, and even the best teams miss key opportunities. The White Space Planner visualizes which product lines a customer has versus gaps, directly within your CRM.
Any other indications that can help your team understand if things are getting off on the right foot must be tracked and measured in your CRM. AccountPlanning: The Heart of Your Strategy The Role of AccountPlanningAccountplanning is where your strategy takes shape.
There are good reasons to think 2024 has been less of a stroll and more of a high-stakes triathlon for KeyAccountManagers and Sales Leaders. When you thought you had mapped the relationships within a keyaccount, another regional division probably popped up, demanding attention and alignment.
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