Account Planning CRM Procurement 
Revegy
JANUARY 18, 2021
How Does CRM Tackle the Relationship and What’s Missing? CRM has been around for 30 years – it started as a combination of 3 different types of technology – marketing automation, sales force automation, and customer support. However, CRM is not tackling the relationship piece as it should.
ProlifIQ
OCTOBER 30, 2024
Key features and functionalities of KAM technology typically include: Account Planning and Mapping By Location : KAM technology facilitates the creation of comprehensive account plans, enabling organizations to define clear objectives, strategies, and action plans for each key account.
DemandFarm
MARCH 31, 2025
For years, Key Account Management (KAM) has been confined within the walls of CRM systemsSalesforce, Microsoft Dynamics, and HubSpot. The logic was straightforward: if customer data already lives inside a CRM, why manage key accounts elsewhere? CRMs are systems of record. A CRM is a tool. The result?
Account Manager Tips
NOVEMBER 16, 2022
Too many clients, not enough time Key account managers have a lot of clients. From procurement, to executives, to end users and everything in between. How do you maintain those critical customer relationships, especially as you grow, get more accounts, launch more services, solve more issues? Worth a click Quote of the week.
ProlifIQ
MAY 17, 2024
As relationships are formed at hospitals, health care facilities, and other entities, understanding “who is who”, and how decisions get made never made it back into their CRM. Navigating complex organizational structures and influencing stakeholders like medical directors, hospital administrators, and procurement officers is crucial.
ProlifIQ
MAY 17, 2024
As relationships are formed at hospitals, health care facilities, and other entities, understanding “who is who”, and how decisions get made never made it back into their CRM. Navigating complex organizational structures and influencing stakeholders like medical directors, hospital administrators, and procurement officers is crucial.
Account Manager Tips
JULY 9, 2020
Create an account management strategy. Develop relationships across functional areas such as Business, Operations, Procurement, Finance and IT. Find opportunities to automate and scale processes in account management. Your clients: Read the CRM. Product adoption goals. Drive revenue, adoption and market share.
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