Louise Collins Associates

JULY 20, 2017

What makes an account plan great? For me, a great account plan is something that tells the account story. So the first thing to realise, is that writing an account plan takes skill, practice and a reliance on some core guiding principles. A great account plan should present a clear story.

Account Planning 52

Account Planning Stakeholders Decision-making Value Proposition 52

DemandFarm

JANUARY 12, 2025

Key Account Management (KAM) thrives on strong relationships, and there is no denying that. But it also demands precise account planning, strategic execution, data-driven decision-making, and seamless cross-functional collaboration. Data Integration Determine if you have a single source of truth for customer and revenue data.

Key Account Management 52

Key Account Management Account Management Decision-making Prioritization 52

Arpedio

FEBRUARY 14, 2024

Welcome to our comprehensive guide on strategic account planning – a vital practice for businesses looking to achieve long-term success and foster strong customer relationships. In today’s competitive landscape, having a well-defined account plan is essential to effectively manage key accounts and drive growth.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Arpedio

FEBRUARY 14, 2024

Welcome to our comprehensive guide on strategic account planning – a vital practice for businesses looking to achieve long-term success and foster strong customer relationships. In today’s competitive landscape, having a well-defined account plan is essential to effectively manage key accounts and drive growth.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Arpedio

JUNE 2, 2023

How to Ignite Success With Account Plans ← Back to blog Say hello to Account Plans, the secret sauce that transforms ordinary sales strategies into extraordinary journeys of client engagement and revenue growth. In this blog post, we’re diving headfirst into the captivating world of Account Plans.

Account Planning 52

Account Planning Account Management Client Relationships Stakeholders 52

DemandFarm

DECEMBER 27, 2024

Not just that, with competitors piling up in every single industry, the pressure is on to deliver more than just numbersits about creating unforgettable customer experiences (CX). Account Profiling Helps you get a 360-degree view of your accounts, including revenue streams, stakeholder hierarchies, and business units.

Key Account Management 52

Key Account Management Stakeholders Sales Account Planning 52

Account Manager Tips

JULY 6, 2022

Challenge traditional supplier-customer relationships - build partnerships and contribute resources through relationships. Constructive customer participation. Create a seamless, frictionless customer experience. You need a long term planning horizon for co-creation. Clarify roles and tasks. You can do this alone.

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

DemandFarm

OCTOBER 15, 2024

It depends on your Key Account Management (KAM) maturity level, your approach to your KAM program, your goals, and how you want to roll with the AI punches. Account planning , as you’re aware, is a mixed bag of strategic and operational activities. Truthfully, there isn’t a simple yes or no answer. That’s not all.

Key Account Management 52

Key Account Management Account Management Management Decision-making 52

Account Manager Tips

JULY 9, 2020

That way you won't miss any important requirements in your 90 day plan and ensure you use the right terminology rather than generic objectives and results. For example don't say "meet with key stakeholders" when the job description has identified who those stakeholders are and you can say "meet with Product Management and Technical" instead.

Account Management 130

Account Management Management Key Account Management Stakeholders 130

ProlifIQ

FEBRUARY 13, 2023

Furthermore, a successful onboarding process provides valuable feedback on the product and the customer experience, which can help improve the product and the customer experience over time. This is especially critical when dealing with large accounts with the potential to upsell.

Account Planning 52

Account Planning Onboarding Sales Customer Success 52

ProlifIQ

FEBRUARY 8, 2023

It’s a chance to get everybody in the same room to understand which customers have the most lucrative upsell opportunities, and which are at risk of retention, or churn. What is Customer Success? How does it define the Customer Experience? The customer success manager is (obviously) responsible for customer success.

Account Planning 52

Account Planning CRM Customer Success Decision-making 52

Revegy

OCTOBER 2, 2019

of sales organizations don’t take advantage of account planning to grow their strategic accounts. Building buyer consensus is essential to key account success and that starts with identifying all the key players and earning each of their endorsements. Unfortunately, CSO Insights notes that 56.5% 2. Globalization.

Account Growth 69

Account Growth Key Account Management Account Management Account Planning 69

ProlifIQ

OCTOBER 4, 2023

Account Planning: The Heart of Your Strategy The Role of Account Planning Account planning is where your strategy takes shape. It lays out a detailed plan for each key account. Who are the stakeholders internally you’re going to work closely with? Certain industries?

Account Management 52

Account Management Management Account Planning Key Account Management 52

SBI

JULY 15, 2021

Your account team needs to have a common understand of an account or opportunity – the key stakeholders, their goals, and company objectives. This requires collaboration and a well-documented account plan. . Account Visibility = Agility. This also provides a better customer experience.

Procurement 57

Procurement Sales Account Planning Stakeholders 57

Arpedio

FEBRUARY 2, 2024

When these departments align their efforts towards a common set of accounts, communication becomes more streamlined, leading to a cohesive and unified customer experience. This collaborative approach ensures that everyone is on the same page, working towards the shared goal of customer satisfaction. Superior together.

Account Planning 52

Account Planning Account Management Facilitation Stakeholders 52

ProlifIQ

MAY 1, 2023

Complimentary Products they don’t use – We have 3 core products and segment customers only using one product (Relationship Map) as an example and target the buyer and core stakeholders with email marketing campaigns. Incentivize your customers with bundle discounts or deals to help solidify their pitch internally.

B2B 52

B2B Account Planning Stakeholders Advertising 52

Arpedio

MAY 26, 2023

Relationship management is a fundamental concept that encompasses the strategies, practices, and techniques employed to cultivate and nurture connections with various stakeholders. All in all, relationship management is a strategic practice that focuses on nurturing and developing connections with various stakeholders. Let's talk!

Management 52

Management Stakeholders Prioritization Software 52

ProlifIQ

MAY 17, 2024

Can team members easily understand the various roles stakeholders have when they look into an account? Mapping out accounts makes team selling much easier, and enables the entire GTM team to surround, expand, and grow an account. There are often multiple key decision-makers involved in life sciences accounts.

Key Account Management 52

Key Account Management Account Management Management Procurement 52

ProlifIQ

MAY 17, 2024

Can team members easily understand the various roles stakeholders have when they look into an account? Mapping out accounts makes team selling much easier, and enables the entire GTM team to surround, expand, and grow an account. There are often multiple key decision-makers involved in life sciences accounts.

Key Account Management 52

Key Account Management Account Management Management Procurement 52

DemandFarm

APRIL 21, 2023

However, the decision-making process can be complex, involving multiple stakeholders, technical buyers, and influencers. As a result, companies need to have an effective key account management tool that can help them navigate this complex landscape and identify the key decision-makers within an organization.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

ProlifIQ

AUGUST 17, 2023

Multi-Threading: Forrester highlights that multi-threading can significantly impact sales success, with an 82% win rate when multiple stakeholders are involved. Multi-threading involves establishing multiple touchpoints within customer organizations, and it is crucial for successful land and expand strategies.

Acquisition 52

Acquisition Customer Success Stakeholders Profitability 52

Arpedio

APRIL 30, 2024

By customizing your offerings and interactions based on individual customer preferences, you can enhance their experience and build stronger relationships. Delivering exceptional customer experiences Finally, delivering exceptional customer experiences is the cornerstone of a customer-centric approach.

Account Growth 52

Account Growth Client Relationships CRM Business Growth 52

Arpedio

JUNE 1, 2023

This recognition underscored the need for account managers to prioritize customer value and gain insights into individualized customer interactions, emphasizing the significance of maintaining strong relationships, linking transactions, and ensuring a superior customer experience. Let's talk!

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

Arpedio

JANUARY 5, 2024

Join us as we explore the essence of Account Management and Customer Success, and how each plays a part in sculpting a company’s legacy in delivering exceptional customer experiences. Account management tends to engage in negotiation-oriented dialogue, driven by the impetus of strategic opportunity development.

Account Management 52

Account Management Customer Success Management Energy and Utilities 52

Arpedio

JANUARY 4, 2024

As businesses vie for market dominance, an articulate account strategy empowers organizations to deepen customer relationships and scale their operations effectively. Prepare to unlock the intricacies of account mapping and embark on a path to unmatched sales proficiency.

Sales 52

Sales B2B Decision-making CRM 52

Arpedio

JANUARY 11, 2023

In order to actually grow your existing accounts, it’s not enough to just develop your stakeholder relationships – you need to nurture the relationships with the people in your key accounts. Today, long-term business success depends on creating valuable customer experiences. Get started today. Let's talk.

Account Management 52

Account Management Management Key Account Management B2B 52

Arpedio

APRIL 15, 2024

The Preferred Account-Based Selling Platform Our platform provides visual org charts, stakeholder relationship heat maps, up-to-date account plans, recommended next-best actions, accurate weighted pipelines, and white space analysis.

Sales Training 52

Sales Training Sales Decision-making Account Planning 52

DemandFarm

MAY 25, 2023

He must now call and find out if any of these stakeholders are still relevant to the task he needs to do. He is so pleased to be able to see, at one glance, all the key stakeholders in his key account. They are thus able to provide customer experiences that appeal to the needs and preferences of individual customers.

Account Management 52

Account Management Digitalization Key Account Management Management 52

Arpedio

MAY 23, 2023

Enhances Customer Relationships : Sales coaching can also help to build better relationships with customers. By investing in sales coaching, companies can improve sales performance, efficiency, customer relationships, team collaboration, and retain top sales talent, leading to increased revenue and business success. Let's talk!

Sales 52

Sales Account Management Stakeholders CRM 52

Arpedio

JUNE 15, 2023

By aligning efforts across departments, you create a unified customer experience and avoid duplication of efforts. Improved Sales Funnel Efficiency : By leveraging account-based selling technologies, you can streamline your sales funnel and reduce wasted efforts. Superior together.

Artificial Intelligence 52

Artificial Intelligence Prioritization Decision-making Advertising 52

Arpedio

DECEMBER 19, 2023

This alignment not only improves the effectiveness of campaigns but also creates a more cohesive customer experience. Optimized ROI : With resources focused on accounts with the highest potential return, ABS can lead to a more efficient allocation of budget and a higher overall return on investment. Superior together.

Decision-making 52

Decision-making Account Planning CRM Marketing 52

Arpedio

NOVEMBER 6, 2023

Sales automation software: The ultimate guide Explore the ARPEDIO platform ← Back to blog In today’s fast-paced business landscape, sales teams face numerous challenges in managing accounts, seizing opportunities, and nurturing relationships with stakeholders. Account Management Build powerful account plans in Salesforce.

Software 52

Software Software Sales Artificial Intelligence 52

SmartKarrot

JULY 11, 2022

Role: Senior Customer Success Manager Location: Minnetonka, MN, US Organization: Sovos As a Senior Customer Success Manager, you will understand business priorities, technology landscape, and internal stakeholders. Conduct recurring business reviews with customers.

Customer Success 3

Customer Success Facilitation Stakeholders Account Planning 3

SmartKarrot

MARCH 25, 2022

Apply here: [link] Role: Customer Success Manager, EMEA Location: London, England, United Kingdom Organization: Cato Networks As a Customer Success Manager, you will be responsible for the health of the assigned accounts and ensure the customers continue to stay and grow with us and realize the full value of their investment in the technology.

Customer Success 19

Customer Success Account Planning Stakeholders Finance 19

Arpedio

APRIL 30, 2024

Analyze past sales data, customer surveys, and feedback to identify recurring patterns. This information will give you a clearer picture of the most common pain points your customers experience, allowing you to position your value proposition accordingly.

Value Selling 52

Value Selling Value Proposition Negotiation Decision-making 52

SmartKarrot

OCTOBER 27, 2021

Role: VP, Customer Success Location: Remote, Sunnyvale, CA, US Organization: Clari As a VP of Customer Success, you will lead all aspects of the Customer Success organization which includes driving strategic adoption, ensuring a remarkable customer experience, and optimizing ongoing engagement with Clari.

Customer Success 19

Customer Success Stakeholders Client Relationships Account Planning 19

SmartKarrot

MAY 19, 2022

Role: Director, Client Success Location: Remote, United States Organization: MediaMath As a Director of Client Success, you will own and develop strong relationships with the client and key stakeholders from C-suite to Hands-in-keyboards. Manage a team of Customer Success Managers, enabling them to grow and achieve their targets.

Customer Success 19

Customer Success Stakeholders Client Onboarding Government 19