Hubspot Sales
JULY 7, 2019
To win new business and grow key accounts, account managers and sales executives must become thoroughly invested in their customer’s challenges, goals, and competitive landscape. This strategic account plan template will help you: Expand your understanding of your customer’s business, goals, and motivations.
Strategic Account Management Association
OCTOBER 26, 2021
We need to focus on understanding the customer and helping the SAM deep dive in the customer environment and gain the insight and knowledge needed to deliver broader customer value. Adapting our corporate behaviors to fit the customer context. Creating strategic customer value and building trust requires time.
Strategic Account Management Association
JULY 13, 2021
They are accountable for aligning the organization to the business and strategic account planning processes, as well as connecting and aligning how the strategic accounts engage with the rest of the commercial teams in the markets and local affiliates. A COE can bring expertise for more customer value and differentiation.
Janek Performance Group: Account Planning
OCTOBER 25, 2023
When selling to existing customers, 56 percent achieve win rates greater than 50 percent. This makes account planning essential. More than upselling and cross-selling, account planning is partnering with existing clients. Plus, with account planning, 74 percent see increased win rates.
Account Manager Tips
JULY 6, 2022
You need a long term planning horizon for co-creation. And to stay on track, you need account planning and coordination processes in place. Bring the wider organization into your value co-creation mission. By the way, check out my interview with Phil in which he shares the 12 Tenets of Account Management.
SBI
JULY 1, 2020
Success requires streamlined, silo-shattering processes that highlight the optimal path to revenue and enable the right high-value activities to efficiently, predictably and strategically drive growth. To uncover hidden revenue in your key accounts, focus on these 5 strategies that great companies get right. Deepen Customer Insights.
Mercuri International
JULY 1, 2021
An interesting academic study from 2019 looked at seven separate ‘elements of internal alignment’ – shared values, style, skills, staff, strategy, structure, and systems. Thus, making internal alignment central in KAM in order to exchange value and serve the key accounts (KA) long-term.”.
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