DemandFarm

OCTOBER 19, 2023

Discover how Zebra Technologies streamlined account planning and stakeholder engagement with DemandFarm. Learn how they simplified complex relationships, digitized account planning, and achieved a 12% boost in win-rates, along with a 60% reduction in time spent on manual tasks.

Account Planning 52

Account Planning Stakeholders Digitalization 52

Account Manager Tips

OCTOBER 11, 2021

Do this instead: Plan your week around your priorities. Has no plan Which clients need an account plan? Account plans are help you define your key account strategy. Commit to targets Plan activities Coordinate resources Manage risk Get results. Warwick Brown // Account Manager Tips.

Account Management 246

Account Management Key Account Management Management Suppliers 246

Arpedio

MARCH 5, 2025

ARPEDIO Featured on Salesforces AgentExchange Go to AgentExchange Back to blog ARPEDIO, a leading Account-Based Selling platform , leveraging AI to enhance and automate the sales process, is proud to be prominently featured on Salesforce’s AgentExchange , the trusted marketplace and community for Agentforce. Superior together.

Innovation 52

Innovation Digitalization Account Planning Decision-making 52

Arpedio

JUNE 2, 2023

How to Ignite Success With Account Plans ← Back to blog Say hello to Account Plans, the secret sauce that transforms ordinary sales strategies into extraordinary journeys of client engagement and revenue growth. In this blog post, we’re diving headfirst into the captivating world of Account Plans.

Account Planning 52

Account Planning Account Management Client Relationships Stakeholders 52

ProlifIQ

FEBRUARY 23, 2024

The State of Account Planning in 2024 2023 was a challenging year for go-to-market teams. With economic uncertainty, slowing growth, and more scrutiny on every purchase, many teams struggled to close deals and retain accounts. As companies mature, digital channels for researching account planning tools also diversify.

Account Planning 52

Account Planning CRM Energy and Utilities Account Management 52

Arpedio

OCTOBER 11, 2021

Define the role of your KAMs or SAMs as leaders in your business SAMA offers a vital community to accelerate KAM programs It’s Strategic Account PlannING, not Account Plan Digital has permanently transformed the KAM role. The mindset shift from account plans to account planning is essential.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

DemandFarm

APRIL 4, 2023

The question ‘is it time to go digital with your KAM’ can be addressed from two perspectives – internal and external. In uncertain times, what is generally seen with customers is that the tacit knowledge of key accounts is retained by certain account managers. Why should you adopt Digital Key Account Management?

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Arpedio

JUNE 2, 2022

How GUBI went from limited account insight to complete stakeholder visibility. Prior to teaming up with ARPEDIO, the main challenge for GUBI was too little visibility into accounts and stakeholders. The organization as a whole simply didn’t have the full insight potential it desired into its customers and stakeholders.

Stakeholders 52

Stakeholders Account Planning Account Management B2B 52

DemandFarm

MARCH 31, 2023

The world of B2B selling has transformed dramatically in recent years, as the shift towards digitalization has changed the way businesses interact with one another. With the growing size of buying groups in the digital age, it is imperative to consider factors that play into the challenges and benefits of digital key account management.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

DemandFarm

APRIL 11, 2023

Digital Key Account Management is the process of managing and growing a company’s most important customers using digital tools and technologies. It is essential for Sales Enablement , as it enables businesses to manage their key accounts more efficiently and effectively.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Account Manager Tips

JULY 6, 2022

You need a long term planning horizon for co-creation. And to stay on track, you need account planning and coordination processes in place. You can work with your stakeholders in real time to unlock conversations, insights and ideas. It can take 12 to 18 months to design and implement initiatives (and to see results).

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

DemandFarm

APRIL 21, 2023

With digital key account management tools , sales teams can offer numerous advantages over traditional methods, including increased security, convenience, and visibility. With key account management evolving and becoming more complex , organizations are turning to AI as a key differentiator and enabler.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Account Manager Tips

JULY 27, 2020

00:00 Introduction 01:31 How Calin got his start in account management. 03:34 The best thing about account management. 05:21 Account management at Netguru in the early days. 08:16 First task: double the size of the account management team. 17:19 Designing and standardizing strategic account management. Time Stamps.

Account Management 130

Account Management Business Growth Management Account Planning 130

DemandFarm

MAY 25, 2023

He must now call and find out if any of these stakeholders are still relevant to the task he needs to do. He is so pleased to be able to see, at one glance, all the key stakeholders in his key account. For those of you who haven’t guessed, the right answer is digital transformation. Before and after what??

Account Management 52

Account Management Digitalization Key Account Management Management 52

Revegy

OCTOBER 2, 2019

of sales organizations don’t take advantage of account planning to grow their strategic accounts. Add to this the geographic scope of key accounts and the added layer of complexity that managing against regional competitors, pricing, and culture inherently brings. 3. Digitization. 5. Managing Your Tech Stack.

Account Growth 69

Account Growth Key Account Management Account Management Account Planning 69

Account Manager Tips

AUGUST 3, 2022

Whatever the situation, there’s constant backwards and forwards between stakeholders. About DemandFarm: Traditional CRMs aren’t designed for account management. DemandFarm makes account planning effortless, scalable, collaborative and data driven by digitizing key account management best practices so you can be more effective.

Key Account Management 130

Key Account Management Account Management Decision-making Communication 130

Revegy

FEBRUARY 25, 2020

stakeholders in 2014 to 10.0 Thousands of sellers tout the following framework benefits: Comprehensive account planning. Reduce repetitive work via digital automation & process standardization. The framework is a proven tool that thousands of sales professionals apply in several ways: Account planning.

Supply Chain 82

Supply Chain Logistics Manufacturing Investors 82

DemandFarm

MAY 22, 2023

There are plenty of similarities between the roles of a Sales Manager and a Key Account Manager, but equally, they are quite different. While we examine these, let’s also look at how each role can benefit from Digital Key Account Management. Improved collaboration Sales Managers: Streamlining coordination with digital platforms.

Key Account Management 52

Key Account Management Account Management Digitalization Sales Management 52

Arpedio

MARCH 31, 2023

The right sales technologies support deeper customer relationships for revenue engine stakeholders by adding value at each customer touchpoint. Why Invest in Account-Based Selling (ABS) Technologies? These platforms streamline account planning processes to increase rep efficiency.

Sales Technology 52

Sales Technology B2B Account Planning Stakeholders 52

DemandFarm

APRIL 1, 2025

The average B2B purchase now involves over 11 stakeholders , up from just 5 a decade ago. This means that for key account managers and sales teams, this means an org chart tool for Salesforce is no longer a nice-to-have its essential. It captures the influence, sentiment, and context around each stakeholder.

Key Account Management 52

Key Account Management Account Management Stakeholders Account Planning 52

ProlifIQ

OCTOBER 4, 2023

Account Planning: The Heart of Your Strategy The Role of Account Planning Account planning is where your strategy takes shape. It lays out a detailed plan for each key account. Who are the stakeholders internally you’re going to work closely with? Certain industries?

Account Management 52

Account Management Management Account Planning Key Account Management 52

Arpedio

APRIL 29, 2024

SAM professionals are not just account managers; they play a pivotal role as value creators, ecosystem orchestrators, and pioneers of data-driven decision-making, crucial for unlocking market share and profitability.

Key Account Management 52

Key Account Management Account Management Global Accounts Ecosystem Leadership 52

DemandFarm

APRIL 13, 2023

Key Account Management Glossary: 65 Crucial Account Management Terms Explained Account Hierarchy: Account Hierarchy is the structure and organization of key accounts within a company visualized in a hierarchical system of decision-makers and stakeholders.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

DemandFarm

JUNE 3, 2024

Technology is no longer a nice-to-have to boost the performance of your strategic accounts. Consulting multiple stakeholders and balancing critical parameters can be time-consuming and exhaustive. DemandFarm DemandFarm is a robust, comprehensive solution for managing your key account portfolio. is one such tool. alternatives.

Account Planning 52

Account Planning Key Account Management Account Management Onboarding 52

Arpedio

AUGUST 11, 2022

It details stakeholder roles and responsibilities, and even the relationships and reporting structures between them. The number of stakeholders in a buying group has exploded. Yet surprisingly, even the most experienced sales- and account professionals sometimes underestimate the importance of this crucial information.

Software 52

Software Software Stakeholders Decision-making 52

Arpedio

JUNE 20, 2022

Research from Bain & Company states that Sales organizations should focus on acquiring new digital tools as preparation for the next recession. Findings also conclude that the companies that came out on top were roughly four times more likely to have digital tools embedded into their core commercial capabilities.

B2B 52

B2B Account Management Digitalization Account Planning 52

Arpedio

MAY 26, 2023

Relationship management is a fundamental concept that encompasses the strategies, practices, and techniques employed to cultivate and nurture connections with various stakeholders. In today’s digital age, there’s no denying that technology plays a significant role in relationship management. Let's talk!

Management 52

Management Stakeholders Prioritization Software 52

Arpedio

APRIL 1, 2022

Account-Based Selling (ABS): Everything you need to know. ? Account-Based Selling is a targeted approach to B2B sales. It requires investing your team’s resources to target multiple stakeholders within an account. Instead of the conventional one-to-one sales approach, each account is treated as a market of one.

Stakeholders 59

Stakeholders B2B Account Management Decision-making 59

Arpedio

SEPTEMBER 21, 2023

Key responsibilities Graphic Design: Create eye-catching and on-brand marketing materials, including graphics, illustrations, infographics, presentations, and digital assets. Copywriting: Craft persuasive and engaging copy for digital content and event description and invitations. 1 Account-Based Selling Platform Powerful alone.

Marketing 52

Marketing Management Account Management Innovation 52

Account Management Skills

AUGUST 24, 2021

With the account management world, you do it based on the commitments you’re making to your customers. But it’s a very similar dynamic, I’m still creating a plan. I’m working toward that plan. I’m updating internal and external stakeholders, and all that sort of stuff.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Arpedio

JUNE 22, 2022

Relationship Mapping, also known as Customer Relationship Mapping, Relationship Management, or Stakeholder Management is a way of mapping B2B relationships between large organizations. It can be a complex task, as large enterprises often involve multiple stakeholders in a buying decision. What is a Relationship Map?

Stakeholders 52

Stakeholders Decision-making Sales B2B 52

Account Management Skills

MARCH 20, 2023

Transcript: Jenny Plant 00:03 Today I am absolutely delighted to introduce Kate Vines and Kiorthe Aghoghogbe from award winning strategic digital marketing agency Hallam. Kate is Project Delivery Manager and Kio is Senior Digital Account Manager. Now Hallam was actually my first digital agency and my first pure PM role.

Digitalization 52

Digitalization Account Management Decision-making Management 52

ProlifIQ

OCTOBER 15, 2020

PROLIFIQ ACE , a digital content companion app, enables sales and customer success reps to serve as trusted customer advisors by delivering marketing content that embraces buyer journeys. You can read more about the PROLIFIQ Winter ‘21 release here. ← White Space in Business: 4 Things You Should Know.

Key Account Management 52

Key Account Management Customer Success Stakeholders Account Management 52

ProlifIQ

OCTOBER 15, 2020

PROLIFIQ ACE , a digital content companion app, enables sales and customer success reps to serve as trusted customer advisors by delivering marketing content that embraces buyer journeys. You can read more about the PROLIFIQ Winter ‘21 release here. ← White Space in Business: 4 Things You Should Know.

Key Account Management 52

Key Account Management Customer Success Stakeholders Account Management 52

DemandFarm

AUGUST 22, 2024

With the benefits of relationship mapping tools in mind, it’s clear that relationship mapping software is a valuable tool for identifying key stakeholders and building meaningful relationships with them to drive success. You can add sticky notes, draw diagrams, and insert images to create a comprehensive visual plan.

Brainstorming 40

Brainstorming Decision-making Stakeholders Software 40

Arpedio

MAY 30, 2022

digital advertising, social media, email, phone, in-person) and found that a multi-channel approach increased sales effectiveness by 10% from 2020 to 2021. Companies need to ensure alignment between sales and marketing for their key and strategic accounts. Takeaway #3 - Digital Transformation is on the Rise. So, what’s your POD?

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

Arpedio

JANUARY 11, 2023

In order to actually grow your existing accounts, it’s not enough to just develop your stakeholder relationships – you need to nurture the relationships with the people in your key accounts. Managing relationships with strategic accounts is a matter of survival for every B2B company in the world right now.

Account Management 52

Account Management Management Key Account Management B2B 52