KAM With Passion

JUNE 20, 2021

For Key Account Managers, although this representation is somewhat oversimplified, it is essentially about mastering the design and implementation of a relevant and impactful Key Account Plan and overcoming the challenges of implementation. Basic – Module 1: KAM Strategy & Methodology, Module 2: Key Account Planning.

Key Account Management 130

Key Account Management Account Management Co-Creation Account Planning 130

KAM With Passion

NOVEMBER 11, 2020

On a Key Account, the Quarterly Business Review is a key instrument to implement the Account Strategy and the associated Account Plan. Business Reviews in a Key Account Management context. In a Key Account relationship context, (Quarterly) Business Reviews take place within the frame of a Key Account Plan.

Key Account Management 130

Key Account Management Suppliers Account Management Account Planning 130

Revegy

JANUARY 5, 2021

Examining multiple factors like an account’s current value, future potential, and strategic fit enables companies to execute focused plans based on building a long-term partnership with a client. Global Account Management. Technology-enabled global relationship management is critical to long-term sales success.

Account Management 52

Account Management Global Accounts Management Account Planning 52

KAM With Passion

FEBRUARY 22, 2021

The other most usual KAM-specific processes include: the selection and deselection of Key Accounts, resources allocation and alignment, the building and management of account teams and account plans, as well as goal setting for the short and medium term along multiple dimensions.

Key Account Management 130

Key Account Management Account Management Management Co-Creation 130

The Chapman Group

AUGUST 23, 2020

Greater clarity on title and role within the formalized program often benefit all account managers; including the top achievers. Some organizations have also chosen the terms GAM (Global Account Manager), and CAM (Corporate Account Manager). Account site visits to our corporate offices with senior level leaders.

Account Management 78

Account Management Management Value Proposition Account Planning 78

DemandFarm

APRIL 13, 2023

It is used by sales and account management teams to understand how customer organizations work, identify key decision-makers, and plan their course of action.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

Arpedio

APRIL 29, 2024

Embracing technology appears as an imperative for success in Strategic- and Key Account Management The Preferred Account-Based Selling Platform Our platform provides visual org charts, stakeholder relationship heat maps, up-to-date account plans, recommended next-best actions, accurate weighted pipelines, and white space analysis.

Key Account Management 52

Key Account Management Account Management Global Accounts Ecosystem Leadership 52

Cosawi

FEBRUARY 29, 2020

Leveraging the full power (art AND science) of their function while tapping into the mindset of a scientist, marketers can analyze data to pinpoint opportunities to advance account plans and engage with customers. Dominique is a panelist and keynote speaker in Europe and the U.S.

Marketing 52

Marketing B2C Global Accounts Innovation 52

Mercuri International

MAY 23, 2023

Set objectives & strategy A SAM should create a sensible and sustainable strategy for strategic accounts, help develop the account plan, and build buy-in across the organization. AI tools to augment the SAM might include: Embedded tools to predict strategic account growth areas. Account planning automation.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

Cosawi

DECEMBER 28, 2021

Stay informed on the account through an established strategic account process. Contribute to, and have accountability for, the account plan. Challenge account strategy and tactics. Participate in internal leadership and customer account meetings – and not only when “the house is on fire”.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

SmartKarrot

JANUARY 21, 2021

Analyze customer usage in internal data systems to identify, communicate, and act upon both risks and opportunities; proactively drive data-driven, account-focused campaigns to increase customer engagement and product adoption. Work closely with leadership to define the growth and hiring strategy for the customer success team.

Customer Success 10

Customer Success Global Accounts Leadership Account Planning 10

DemandFarm

MAY 12, 2023

Among the challenges was gaining visibility into various aspects of their strategic accounts, leveraging best practices from different teams, and institutionalizing processes and systems to ensure smooth operations across their international offices. This is where Global Account Management (GAM) comes into play.

Global Accounts 52

Global Accounts Account Management Management Logistics 52