ProlifIQ

FEBRUARY 27, 2023

If you want to run a successful B2B business, it should be focused on acquiring large customers and growing the number of users or products inside those key accounts. This is typically done through something called key account management. What is Key Account Management (KAM)?

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Key Account Management Account Management Management Prioritization 52

Arpedio

SEPTEMBER 25, 2023

Key account management vs. traditional sales ← Back to blog The game of sales and customer relations has changed – staying competitive is no longer just about making the sale; it’s about nurturing valuable, long-lasting relationships with your top-tier clients. Table of Contents What is Key Account Management?

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Key Account Management Account Management Management Sales 52

DemandFarm

MAY 22, 2023

Is a key account manager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.

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Key Account Management Account Management Digitalization Sales Management 52

PandaDoc

APRIL 21, 2023

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Let’s examine what strategic account management is and the best ways to approach it.

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Key Account Management Account Management Management Prioritization 52

DemandFarm

APRIL 21, 2023

With digital key account management tools , sales teams can offer numerous advantages over traditional methods, including increased security, convenience, and visibility. With key account management evolving and becoming more complex , organizations are turning to AI as a key differentiator and enabler.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

DemandFarm

DECEMBER 27, 2024

DemandFarm DemandFarm is purpose-built for key account managers, particularly for those who manage complex account-based sales processes. Performance Tracking Monitor account KPIs in real-time, ensuring your efforts are data-driven and aligned with organizational objectives.

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Key Account Management Stakeholders Sales Account Planning 52

DemandFarm

APRIL 4, 2023

Why should you adopt Digital Key Account Management? What are some of the benefits of adopting digital account planning solutions for your key accounts? How will it be different from the existing account management strategies that you have adopted for your key accounts?

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

ProlifIQ

APRIL 5, 2023

Account Planning Best Practices Sales account planning is a critical aspect of any business that seeks to manage its customers effectively and generate more revenue. An action plan that outlines the sales account planning process is crucial for any company that wants to succeed.

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Account Planning Value Proposition Account Management Key Account Management 52

DemandFarm

AUGUST 31, 2023

Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. Masterclass by Forrester Principal Analyst Anthony McPartlin: Why companies fail with key account management?

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Key Account Management Account Management Customer Success Management 52

Cosawi

JANUARY 24, 2025

Customer-Led and Team-Enabled Marketing In the evolving landscape of Key Account Management (KAM), Account-Based Marketing (ABM) has emerged as a cornerstone for driving customer-centric innovation. Think about your own company: how is your marketing integrated with your strategic account planning and work?

Co-Creation 40

Co-Creation Marketing Key Account Management Value Proposition 40

DemandFarm

DECEMBER 27, 2024

So, how do you think sales enablement will benefit key account managers? Proper sales enablement tools will enable key account managers to effectively do upsells and cross-sells and share information on the companys happenings and improvements. So howd you battle that? What Does It Offer?

Key Account Management 40

Key Account Management Account Management Sales Onboarding 40

ProlifIQ

APRIL 21, 2023

Account Planning Growth Strategy For businesses looking to grow their revenue and achieve their goals, an effective account growth strategy is essential. This strategy involves developing a comprehensive plan to manage and grow the customer accounts that are critical to the business’s success.

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Account Growth Account Planning Key Account Management Account Management 52

ProlifIQ

JUNE 12, 2024

By engaging in thorough planning, organizations can increase their chances of achieving their objectives efficiently, effectively, and within the desired timeframe. Planning in Key Account Management Grab our template on account planning! You’ll see this is part of the “what” in execution.

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Key Account Management Account Planning Stakeholders Account Management 52

Revegy

OCTOBER 2, 2019

of sales organizations don’t take advantage of account planning to grow their strategic accounts. For companies that prioritize the 20% of their business driving most of their revenue, business is more sustainable and more profitable. Why isn’t everyone successful when it comes to key account management?

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Account Growth Key Account Management Account Management Account Planning 69

Mercuri International

JULY 1, 2021

Most people think that the biggest challenge for a Key Account Manager is the need to understand their account but is this all that is needed? To serve their accounts as effectively as possible, the KAM needs to access resources across different business units and silos of their own company. Johansson, E.

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Key Account Management Value Proposition Account Management Profitability 64

DemandFarm

MARCH 31, 2025

Prioritization & Scoring Instead of chasing after all possible whitespaces that might not likely convert, AI helps you prioritize deals of potential value. DemandFarm DemandFarm is purpose-built for key account management, with whitespace analysis as a core feature to help KAMs scale. MEDDIC, SPIN Selling).

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Account Planning Sales Prioritization Account Management 52

ProlifIQ

OCTOBER 4, 2023

Account Planning: The Heart of Your Strategy The Role of Account Planning Account planning is where your strategy takes shape. It lays out a detailed plan for each key account. Identifying Strategic Accounts Not all customers are created equal.

Account Management 52

Account Management Management Account Planning Key Account Management 52

DemandFarm

APRIL 8, 2024

This is possible at scale provided the account manager has neatly laid out relationship goals for all the stakeholders in the account, especially the buying committee. As a company that works closely with key account management teams from across the globe, we have a vantage view to unfolding trends.

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Key Account Management Account Management Stakeholders Meetings 52

ProlifIQ

DECEMBER 8, 2021

By the way, our key account management app, CRUSH , lets you automate this vital feature.). Maybe they had to prioritize and pick something to take on first – which would be the first sale in that account. Some won’t be connected at all (which are more accurately called cross-sell opportunities).

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Key Account Management Prioritization Account Management CRM 98

DemandFarm

MAY 9, 2024

Imagine you’re a key account manager at a multinational corporation. They help you identify key players, understand reporting relationships, and tailor your engagement strategy accordingly. For key account managers, org chart software is particularly valuable. One of your biggest challenges?

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Key Account Management Account Management CRM Client Relationships 52

DemandFarm

APRIL 28, 2023

Read Ebook: The Future of AI-Assisted Account Planning The AI Advantage: Key Benefits for sales enablement As we explore the remarkable impact of AI on sales enablement, it’s crucial to recognize the main advantages that artificial intelligence offers. AI can also assist in managing and prioritizing tasks.

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Artificial Intelligence Key Account Management Decision-making Account Management 52

Arpedio

JUNE 16, 2022

What is Sales Opportunity Planning? What are the benefits of pipeline management? Opportunity planning in Salesforce with ARPEDIO. Manage opportunities with MEDD(P)IC(C). Combining Opportunity planning with Account planning. What is Sales Opportunity Planning? Table of Contents.

Account Planning 52

Account Planning Account Management B2B Prioritization 52

ProlifIQ

JUNE 21, 2023

This alignment helps in driving sustainable growth and ensuring the overall success of the strategic account management program. Account plans are instrumental in managing and retaining strategic accounts. FAQ How does an account planning tool help strategic account management processes?

Account Management 52

Account Management Management Account Planning Stakeholders 52

DemandFarm

MAY 22, 2024

By leveraging these add-ons, companies can effectively manage their customer relationships and accelerate development cycles, ensuring they stay ahead in the competitive market landscape. Top Key Account Management Applications 1. Its ability to deliver personalized communication at scale makes it invaluable.

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Facilitation Key Account Management CRM Decision-making 52

Arpedio

JANUARY 11, 2023

In order to do so, you should invest in your account management processes – so you can equip your strategic account managers with the best working environment to manage the complex journey of long-term account development. What Is an Account Manager? Get started today. Let's talk.

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Account Management Management Key Account Management B2B 52

DemandFarm

MAY 12, 2023

It provides the tools and knowledge to take Global Account Management to the next level and unlock your business’s full potential. Read Now: 4 Ways To Optimize Your Global Key Account Management Understanding Global Account Management Embarking on the Global Account Management journey may seem a bit daunting at first!

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Global Accounts Account Management Management Logistics 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. If you have a large customer base, we recommend prioritizing the customer accounts that offer the biggest potential in future investment.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. If you have a large customer base, we recommend prioritizing the customer accounts that offer the biggest potential in future investment.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

DemandFarm

AUGUST 13, 2024

Key Account Management Software Data Enrichment Sales Forecasting Key Account Management Software What it is: Key Account Management (KAM) software is designed to help sales teams manage and nurture relationships with their most important clients, also known as key accounts.

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Key Account Management Sales Decision-making Software 40

SBI

OCTOBER 22, 2019

Maximizing revenue in your biggest accounts and identifying cross-sell and up-sell opportunities will always be the area of focus for meaningful sales transformation. Where key account management solutions are different than other sales tech is that they lift the cover on what’s happening in key accounts.

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Account Planning Key Account Management Account Management Sales 23

Arpedio

JUNE 22, 2022

However, if you get it right, it offers you an invaluable overview of stakeholder ties, helping your key account management team navigate intricate relationships. Mapping relationships is a very useful sales tool for especially (but not limited to) key account managers and sales professionals.

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Stakeholders Decision-making Sales B2B 52

Arpedio

MAY 23, 2023

Therefore, a sales coach’ most important job is to empower sales reps to believe that they can grow, contribute to team success, and take accountability for their performance. It’s worth noting that unlike sales managers, sales coaches prioritize individual development over meeting targets. Let's talk! Superior together.

Sales 52

Sales Account Management Stakeholders CRM 52

SmartKarrot

APRIL 15, 2021

Drive seamless onboarding processes and work cross-functionally with our sales, product and engineering teams to proactively manage each customer’s successful deployment. Prioritize and drive resolution for customer issues and escalate as needed.

Customer Success 10

Customer Success Onboarding Key Account Management Facilitation 10