article thumbnail

A Step-by-Step Strategic Account Plan Template for Shared-Value

Hubspot Sales

To win new business and grow key accounts, account managers and sales executives must become thoroughly invested in their customer’s challenges, goals, and competitive landscape. This strategic account plan template will help you: Expand your understanding of your customer’s business, goals, and motivations. Year founded.

article thumbnail

The Difference Between Customer Satisfaction vs. Customer Loyalty

Brooks Group

To use this approach effectively, sales professionals must be able to ask open-ended questions , listen actively, problem-solve, negotiate, and focus on value rather than price. Strategic Account Planning Teach methods for analyzing and growing key accounts. Negotiation Skills Focus on creating win-win scenarios.

article thumbnail

Sales vs. Account Management: What Every Sales Leader Needs to Know

Brooks Group

Negotiation and closing: Reach mutually beneficial agreements while maintaining deal value and completing sales transactions. Discovery and needs analysis: Skillfully uncover a prospects pain points, challenges, and requirements through strategic questioning.

article thumbnail

Sales Velocity Equation – 4 Levers to Success

Upland

In part, it’s through focusing on the relationship, and ensuring good account planning practices. There was no need to ask the tough questions to understand the customer’s buying process so that you could align your selling activity or negotiate access to the real decision-makers to increase your win rate.

Sales 356
article thumbnail

10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

You'll need to understand the decision-making process, the competitive landscape, develop solutions, pricing, negotiation tactics and lots more. From there, you'll create a capture plan to map out the specific steps you'll take to win that renewal. Create a joint account plan well before the renewal date.

Suppliers 246
article thumbnail

How to define a strong KAM Training Path

KAM With Passion

For Key Account Managers, although this representation is somewhat oversimplified, it is essentially about mastering the design and implementation of a relevant and impactful Key Account Plan and overcoming the challenges of implementation. Basic – Module 1: KAM Strategy & Methodology, Module 2: Key Account Planning.

article thumbnail

Strategic Account Management Best Practices Checklist

The Chapman Group

Collaborate with “Team Members” and integrate appropriate “action items” based on survey data into strategic account plan. Close the loop” with account by including appropriate survey data analysis in ongoing “Collaborative Action Planning” with account. Negotiations. Business and financial acumen.