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How to define a strong KAM Training Path

KAM With Passion

It focuses on analysing a Key Account and its business with the vendor along various dimensions: business strategy, network of relationship, depth of customer intimacy, nature of opportunities, competitive positioning. The training module also covers how to build an Account Strategy and the associated Action Plan.

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The Vital Importance of Account Planning

SalesPop

Another factor is how existing accounts figure into “net new sales.” While this category basically means new customer acquisition, it also needs to include cross-selling and up-selling to existing accounts. Such transparency is the only thing that makes it possible to integrate account strategies and reach the company goal.

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Are You Ready To Take Advantage Of Hyper Adaptation?

Jermaine Edwards

If you were to take “Adaptation Theory” into the current world you’ll see the three basic types of adaptations happening: Structural adaptation : change in the business model Physiological adaptation : new skill acquisition Behavioural adaptation : new thinking and systems.

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Why change may make your customer results worse

Jermaine Edwards

They could make an acquisition, restructure their product so there is a DIY option with connected resources, buy in more specialised engineers to design a new product, get clarity on their key strategic customers, segment on priority and focus on co-creating something with a handful of key customers.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

Clients range from the technology transfer functions of leading universities and research institutes, to early-stage companies and scale-ups seeking advice on growth and acquisition, through to established multi-national corporates seeking to expand and challenge convention.

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Top Tips For Managing Accounts

MTD Sales Training

I received an email last week from Trevor Borrows who is a newly appointed National Sales Manager in charge of a team of Account Managers. Here’s what Trevor asked: “Hi Sean, being a new National Sales Manager I need to understand how to develop account strategies. Account Dominance.

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The Comprehensive Guide to Account-Based Sales for 2019

Hubspot Sales

Here are the primary roles: Account executive: Runs internal meetings, shapes the account strategy, acts as the primary liaison with the prospect and works to become their trusted advisor. Because you're dedicating greater resources to individual amounts, your customer acquisition cost (CAC) will rise.