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It focuses on analysing a Key Account and its business with the vendor along various dimensions: business strategy, network of relationship, depth of customer intimacy, nature of opportunities, competitive positioning. The training module also covers how to build an AccountStrategy and the associated Action Plan.
Another factor is how existing accounts figure into “net new sales.” While this category basically means new customer acquisition, it also needs to include cross-selling and up-selling to existing accounts. Such transparency is the only thing that makes it possible to integrate accountstrategies and reach the company goal.
If you were to take “Adaptation Theory” into the current world you’ll see the three basic types of adaptations happening: Structural adaptation : change in the business model Physiological adaptation : new skill acquisition Behavioural adaptation : new thinking and systems.
They could make an acquisition, restructure their product so there is a DIY option with connected resources, buy in more specialised engineers to design a new product, get clarity on their key strategic customers, segment on priority and focus on co-creating something with a handful of key customers.
Clients range from the technology transfer functions of leading universities and research institutes, to early-stage companies and scale-ups seeking advice on growth and acquisition, through to established multi-national corporates seeking to expand and challenge convention.
I received an email last week from Trevor Borrows who is a newly appointed National Sales Manager in charge of a team of Account Managers. Here’s what Trevor asked: “Hi Sean, being a new National Sales Manager I need to understand how to develop accountstrategies. Account Dominance.
Here are the primary roles: Account executive: Runs internal meetings, shapes the accountstrategy, acts as the primary liaison with the prospect and works to become their trusted advisor. Because you're dedicating greater resources to individual amounts, your customer acquisition cost (CAC) will rise.
AI-powered tools can also enable your own decisions regarding the selection of key accounts, their retention and acquisition of new clients. You can also personalize your interactions and get optimum results for your existing as well as new accountstrategies by using automation tools such as chatbots.
Own customer success, encompassing acquisition, use of the product, and retention. Operational account planning, including capacity planning and account segmentation. The staff should be coached, mentored, and guided in building consultative and problem-solving account skills. Assemble and keep a top-performing team.
Own customer success, encompassing acquisition, use of the product, and retention. Operational account planning, including capacity planning and account segmentation. The staff should be coached, mentored, and guided in building consultative and problem-solving account skills. Assemble and keep a top-performing team.
Richardson’s Prosperous AccountStrategy Training Program . Account management often has to be customer-centric and Richardson’s Prosperous AccountStrategy Program hits the nail on its head. Key Account Management Training by RAIN Group . Here’s RAIN Group solving that for you.
Here, it’d make sense to pick target accounts that have multiple buying units or subsidiaries. Logo acquisition : Buyers - particularly upmarket/enterprise buyers - crave social proof. They’d be wise to identify and target these brand-name companies with a bespoke accountstrategy.
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