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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

A colleague from the SAMA Board of Directors, Noel Capon, recently wrote an article in Harvard Business Review “When CEOs Make Sales Calls” in which he describes the impact of top management’s involvement in the customer relationship.

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How to define a strong KAM Training Path

KAM With Passion

This article focuses on individual competencies, especially those of the Key Account Managers. Other articles on this blog explore the collective KAM capabilities an organisation must develop to be successful with KAM. The training module also covers how to build an Account Strategy and the associated Action Plan.

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Why isn’t Marketing in the KAM/ SAM journey ?

Cosawi

Think about your own company: how is your marketing integrated with your strategic account planning and work? With evolving skillsets required for KAMs and the complexity of customer needs, Marketing must step up as a co-orchestrator of the account strategy, leveraging insights, foresight, and data to support solution creation.

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10 Steps to Win Over Your Client’s New Procurement Team

Account Manager Tips

First things first: find out what they want You can't adapt your account strategy until you understand what the new procurement team want. Let me know if anything in this article caught your eye, I'd love to hear from you. They start picking over little details. Challenging you on choices that were made months or even years ago.

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Becoming the expert for your customer

Jermaine Edwards

This article gives you three critical 20% areas to become the expert to your customers. This doesn’t excuse you from seeking to understand other areas of your customers business. It simply means in the 80:20 of your time you must hone in on the 20% that will give you 80% of the results you want. Know your customers market.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

Competitor analysis is discussed further here Pitching, differentiation and competitor analysis (kimtasso.com) It was interesting to read about the success of a “ one firm” strategy Capturing the value of ‘one firm’ | McKinsey (May 2023) where research across 2,000 companies shows that it pays to operate as “one firm.” 1 firm in Ireland.

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The 10 Immutable Laws Every Business Needs to Follow

Jermaine Edwards

You might find my article on how to increase perceived value in your customer relationship helpful HERE. For more information read my article on trust. Research from the Reputation Institute, Covey Institute, Mckinsey and more on the area of customer growth and relationships, showed in more than 30 academic articles.