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A colleague from the SAMA Board of Directors, Noel Capon, recently wrote an article in Harvard Business Review “When CEOs Make Sales Calls” in which he describes the impact of top management’s involvement in the customer relationship.
This article focuses on individual competencies, especially those of the Key Account Managers. Other articles on this blog explore the collective KAM capabilities an organisation must develop to be successful with KAM. The training module also covers how to build an AccountStrategy and the associated Action Plan.
Think about your own company: how is your marketing integrated with your strategic account planning and work? With evolving skillsets required for KAMs and the complexity of customer needs, Marketing must step up as a co-orchestrator of the accountstrategy, leveraging insights, foresight, and data to support solution creation.
First things first: find out what they want You can't adapt your accountstrategy until you understand what the new procurement team want. Let me know if anything in this article caught your eye, I'd love to hear from you. They start picking over little details. Challenging you on choices that were made months or even years ago.
This article gives you three critical 20% areas to become the expert to your customers. This doesn’t excuse you from seeking to understand other areas of your customers business. It simply means in the 80:20 of your time you must hone in on the 20% that will give you 80% of the results you want. Know your customers market.
Competitor analysis is discussed further here Pitching, differentiation and competitor analysis (kimtasso.com) It was interesting to read about the success of a “ one firm” strategy Capturing the value of ‘one firm’ | McKinsey (May 2023) where research across 2,000 companies shows that it pays to operate as “one firm.” 1 firm in Ireland.
You might find my article on how to increase perceived value in your customer relationship helpful HERE. For more information read my article on trust. Research from the Reputation Institute, Covey Institute, Mckinsey and more on the area of customer growth and relationships, showed in more than 30 academic articles.
You might find my article on how to increase perceived value in your customer relationship helpful HERE. For more information read my article on trust. Research from the Reputation Institute, Covey Institute, Mckinsey and more on the area of customer growth and relationships, showed in more than 30 academic articles.
In this article I want to bring you five of the key selling lessons that I have taken from the saddle. For example our account planning tools will provide a simple way to build an accountstrategy in Salesforce, but to build a great accountstrategy requires creative brain power too. Let’s get into this.
You can get more specific details on effective decision making in this blog article. You may find my article on value pillars helpful in thinking about how you can drive greater value to your customers. Evaluate what you don’t see e.g. dangers or risks. Design the proactive action plan.
What keeps them alive are their practices and ideas which I have provided for you to explore and implement in this article. All of these attributes could be applied at almost anytime in history. Great companies fail every day. Going through tough times is not new to humanity.
To support this process, you may find value in my article on problem-solving. When we seek to be a prolific problem solver, we immediately increase our ability to get results unreachable by others, and positively reshape the perceived value with our customers. “We Albert Einstein. Executing with precision.
And our blog has a plethora of articles and case studies. Clive: Any organization that has a key and named accountstrategy and is selling into other enterprises can drive value from the Agent3 platform and, in particular IT, telco, services, manufacturing and financial institutions can achieve significant ROI.
In the ever-evolving landscape of marketing strategies, one approach has emerged as a powerful way to target and engage high-value accounts effectively – Account-Based Marketing (ABM). ABM has gained prominence for its ability to provide personalized, laser-focused marketing to key accounts.
In the competitive world of B2B sales, harnessing the power of an effective account mapping strategy is key to sales optimization and revenue growth. As businesses vie for market dominance, an articulate accountstrategy empowers organizations to deepen customer relationships and scale their operations effectively.
According to Forrester, “While product and company messaging can be generic, your accountstrategy and go-to-market plans should be highly account-specific.” best practices, configuration guides, knowledge base articles, etc).
Clarifying the executive sponsor role, behaviors (internally and externally) and expectations is critical to leverage the role as an accelerator and create executive accountability within the account team. Stay informed on the account through an established strategic account process. Download the Article HERE.
Publishing articles on LinkedIn is a great way for a rep to demonstrate their ability to serve customers as a strategic advisor. Use the meeting time to hold people accountable for the behaviors you mutually identify as important, and your salespeople will begin to appreciate the time with you. Use Data To Set Goals.
The second article addressed the critical role of Executive Sponsor engagement and how it can impact the success and resilience of your strategic customer partnership when done well. And always remember: Strategy comes first, with seamless team co – orchestration and integration providing the biggest differentiating factors.
Will you touch the right accounts and how is your sales leader assigning the reps to the right accounts? What accounts get you bigger deal sizes? Account management and segmentation is one of the keys in enabling a solid sales strategy.
To accelerate execution and move from a reactive organization to a proactive one, strategy leaders need to develop a system that effectively doles out responsibility — that’s where accountability comes in. In This Article How to Use Accountability to Amplify Execution Excellence What Happens Without an Accountability System?
Educating customers about available resources, including knowledgebase articles, how-to videos, tutorials, and webinars. Make collaborative accountstrategies with your clients that can be monitored often using quantifiable goals. Onboarding, ongoing training, and support for customers.
How do you determine the Key Accounts for a program? How often should you re-evaluate current Key Accounts? The answer for most is by simply taking your top few customers by annual revenue, and calling them “Key Accounts”. If your analysis.
He writes extensively on topics such as customer success, customer health scores , reducing churn, account management and so on. If you are interested in the intricacies of account management, you should definitely check out Ed’s articles and posts. Her blog K!A
On a Key Account, the Quarterly Business Review is a key instrument to implement the AccountStrategy and the associated Account Plan. Business Reviews in a Key Account Management context. If you have reached the end of this article, it is probably because you found its content relevant to you.
In light of these dramatic changes, this article takes things to the next level. This article will help you in your steps to take on this mindset and give you the skills needed to listen and lead. It answers some crucially important questions I’ve received when working with leaders and their teams over the last five years.
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