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As a supplier you need to adjust fast and build a foundation of trust. My old contact has been replaced First things first: find out what they want 10 steps to become a supplier of choice Check these out Quote of the week. Pre-existing relationships with competitors that may jeopardise your current status as a supplier.
This article gives you three critical 20% areas to become the expert to your customers. Among the many suppliers your customers have to engage with, your decision to do the work and show up as the expert will transform how you are viewed. This doesn’t excuse you from seeking to understand other areas of your customers business.
Experienced thinker/strategist* Negotiator* Sponsor* (typically an executive) Legal Data analyser or risk manager* Technical Enforcer Change Manager* Relationship Manager(s) (ideally the one serving the customer unless they’re part of the problem)* Partners/suppliers. You don’t need to have all these roles on your team.
In this article I want to bring you five of the key selling lessons that I have taken from the saddle. For example our account planning tools will provide a simple way to build an accountstrategy in Salesforce, but to build a great accountstrategy requires creative brain power too. Let’s get into this.
The second article addressed the critical role of Executive Sponsor engagement and how it can impact the success and resilience of your strategic customer partnership when done well. This means that the bulk of their thinking is done before the supplier organization has the chance to influence the buyer’s thinking.
What is true in the private life is true in business as well, especially between a supplier and their customers. They need their suppliers to come to them with a “seek to serve” mentality. In order to understand their customer needs, in good like in bad times, suppliers need to run regular Business Reviews with them.
In light of these dramatic changes, this article takes things to the next level. This article will help you in your steps to take on this mindset and give you the skills needed to listen and lead. It answers some crucially important questions I’ve received when working with leaders and their teams over the last five years.
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