Account Strategy B2B Key Account Management 
DemandFarm
APRIL 26, 2023
Key Account Management (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. While the key account management practice is demanding, it also offers many benefits. What does a Key Account Manager do?
ProlifIQ
OCTOBER 30, 2024
KAM Technology & Use Cases in 2025 KAM technology plays a crucial role in supporting these best practices by providing powerful tools and features that streamline and enhance key account management processes. Interested in seeing a Key Account Management solution to help you retain and grow key customers?
KAM With Passion
NOVEMBER 11, 2020
As a company, business unit or sales leaders, here are a few facts to keep in mind: First, In B2B, on average, 70% of revenue comes from existing customers. For a blog post on the difference between Account Management and Key Account Management, go here. Business Reviews in a Key Account Management context.
Account Manager Tips
NOVEMBER 22, 2022
First things first: find out what they want You can't adapt your account strategy until you understand what the new procurement team want. Grab this free easy-to-follow guide that will have you writing a successful key account plan in no time! The world's most amazing community of key account manager.
ProlifIQ
OCTOBER 4, 2023
Where To Start In the complex world of B2B sales and account management, success hinges on the ability to develop and execute a robust account management strategy. This strategy forms the foundation of your approach to managing and developing relationships with your most important accounts.
DemandFarm
APRIL 18, 2023
A connected apps ecosystem in key account management involves the integration of your digital key account planning tool with other tools in your sales tech and marketing tech stack. Over time, the sales tech and marketing tech landscape for most B2B organizations becomes crowded.
Deep Insight
AUGUST 16, 2021
. ‘Whale Hunting with Global Accounts’ resonated strongly with me because it examines many of the challenges that I see within our own B2B clients. There’s no getting away from it: Key Account Management (KAM) and its big brother Global Account Management (GAM) are challenging activities.
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