Cosawi

JANUARY 29, 2024

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. This insight enables Thales to align their offerings with the unique needs of each account.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Arpedio

JANUARY 5, 2024

In the dynamic terrain of sales, forging a path to success is an intricate dance of strategy, customer insight, and relentless pursuit of growth. Central to this quest is the art of strategic account planning , a methodical approach that marries sales strategy with customer relationship management to foster business growth.

Account Planning 52

Account Planning Value Proposition Account Management Sales 52

Arpedio

MARCH 26, 2024

Post-Sales Strategy: Involves activities and processes that occur after the sale, such as customer onboarding, support, and relationship management , aimed at ensuring customer satisfaction and retention. Personalizing Outreach: Tailor your outreach efforts to resonate with the unique needs and challenges of each target account.

Value Proposition 52

Value Proposition Prioritization Sales Organization 52

ProlifIQ

JUNE 21, 2023

This approach helps maximize revenue potential and strengthen the account’s overall value proposition. In addition to developing a robust strategic account management plan and implementing effective account management strategies, account managers should focus on executing and optimizing their efforts.

Account Management 52

Account Management Management Account Planning Stakeholders 52