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Account Intelligence is the Core of Customer Centricity. Developing customer insights isn’t a one-time, static exercise. It is an ongoing effort that should be an integrated part of your clientdevelopment and account planning strategy. The best ideas may not always come from the sales team.
An account plan is a critical tool in strategic account management that outlines the objectives, strategies, and actions required to effectively manage and grow key accounts. How does a strategic plan differ from a key accountstrategy?
Based on an assessment, a key account plan reaffirms sales and account management best practice while coaching sales reps and account managers to add best practice tactics to their overall sales or accountstrategy.
Now that you have your key account partners established, the next step is to develop valuable relationships that will last. When you understand your clients’ motivation and needs, you can easily develop meaningful relationships that in return will give long-lasting key accounts.
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