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Whether you’re a marketer, a sales professional or an account manager, you need to have a strategy in place in order to contribute valuably to the success of sales efforts and thereby generate revenue. In order to understand these strategies and make full use of them, a strategic account plan may come in handy.
It’s his or her job to keep a cool overview and pull the right strings to maintain healthy and beneficial relationships that last. You can say, it’s a post-sales role that focuses on nurturing the clientrelationships. Process of Managing the Accounts for Business.
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