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Account Intelligence is the Core of Customer Centricity. Developingcustomer insights isn’t a one-time, static exercise. It is an ongoing effort that should be an integrated part of your clientdevelopment and account planning strategy. The best ideas may not always come from the sales team.
An account plan is a critical tool in strategic account management that outlines the objectives, strategies, and actions required to effectively manage and grow key accounts. How does a strategic plan differ from a key accountstrategy?
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