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It requires thorough analysis, research, and insights to identify the right accounts and formulate effective account management strategies. By leveraging data, market research, and customer insights, account managers can make informed decisions, identify growth opportunities, and mitigate risks.
In order to understand these strategies and make full use of them, a strategic account plan may come in handy. What Should a Key Account Plan Include? A key account plan is your methodical strategy for ensuring your key client has a satisfactional customer experience throughout the life of the account.
Let’s break it down: So, account management is the process of providing your customers with the best service, support and show opportunities for improvement. The practice involves managing relationships with customers and clients, and keeping them happy by making sure that their needs are met. What Does an Account Manager Do?
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