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As strategic account managers typically handle multiple accounts, managing many accounts simultaneously requires careful planning, prioritization, and effective time management. The plan should also outline strategies for prioritizingaccounts, allocating resources, and measuring success.
Based on an assessment, a key account plan reaffirms sales and account management best practice while coaching sales reps and account managers to add best practice tactics to their overall sales or accountstrategy. Lastly: Remember to maintain and update your key account plans. And this isn’t all.
Now that you have your key account partners established, the next step is to develop valuable relationships that will last. When you understand your clients’ motivation and needs, you can easily develop meaningful relationships that in return will give long-lasting key accounts.
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