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By proactively managing account plans , account managers can identify and seize opportunities, address challenges, and enhance customer satisfaction. The focus on customer retention within strategic account management is paramount as it ensures the longevity and profitability of the relationships with these strategic customers.
Now that you have your key account partners established, the next step is to develop valuable relationships that will last. When you understand your clients’ motivation and needs, you can easily develop meaningful relationships that in return will give long-lasting key accounts. Are you already using Saleforce?
Based on an assessment, a key account plan reaffirms sales and account management best practice while coaching sales reps and account managers to add best practice tactics to their overall sales or accountstrategy. The first step is all about understanding the position of your current accounts.
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