Strategic Account Management Association
OCTOBER 26, 2021
The executive sponsor should be familiar with the account and help expand the customer mapping, engagement and relationship. Beyond creating a COE and rethinking executive sponsorship, it is time to bring back Marketing in a co-orchestrator role as account-based marketing (ABM) to help accelerate the strategic account management journey.
Cosawi
JANUARY 29, 2024
In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. These sponsors not only provide buy-in but also actively participate in the ABM strategy.
KAM With Passion
JUNE 20, 2021
However, it is less broadly recognised that, when the company operates in a complex business ecosystem, and when the sales process itself is complex, it is absolutely mandatory for Key Account Managers to be highly proficient in complex sales. The training module also covers how to build an Account Strategy and the associated Action Plan.
Clarity Engagement Solutions
APRIL 26, 2021
While the goal of positioning products against the competition in ways that promote appropriate, effective usage by patients will always need to be part of any good account strategy, it must finally take its proper place as a cog in the larger machinery of strategic customer engagement.
Clarity Engagement Solutions
APRIL 26, 2021
While the goal of positioning products against the competition in ways that promote appropriate, effective usage by patients will always need to be part of any good account strategy, it must finally take its proper place as a cog in the larger machinery of strategic customer engagement.
Clarity Engagement Solutions
APRIL 26, 2021
While the goal of positioning products against the competition in ways that promote appropriate, effective usage by patients will always need to be part of any good account strategy, in a post COVID-19 age, it must finally take its proper place as a cog in the larger machinery of strategic customer engagement.
Clarity Engagement Solutions
APRIL 26, 2021
While the goal of positioning products against the competition in ways that promote appropriate, effective usage by patients will always need to be part of any good account strategy, in a post COVID-19 age, it must finally take its proper place as a cog in the larger machinery of strategic customer engagement.
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