Account Strategy Co-Creation Decision-making 
Strategic Account Management Association
OCTOBER 26, 2021
We too often confuse strategic account sponsorship with corporate project sponsorship, where sponsorship is a way to escalate issues or decision-making when in need. When done right, strategic account sponsorship begs to have a very different definition. Adapting our corporate behaviors to fit the customer context.
DemandFarm
NOVEMBER 22, 2024
Data-Driven Decision-Making Effective KAMs use data to stay one step ahead. Monitoring Progress against KPIs Growth Planning: Do they proactively work with economic decision makers to co-create value-driven growth plans? This enables proactive adjustments based on real-time insights.
Cosawi
JANUARY 24, 2025
This shift requires broadening Marketings role beyond the customer buying journey to include insight generation and case studies and to create value creation for mutual growth and ROI. Integration challenges include aligning diverse internal processes and breaking silos between Marketing, Sales, and Account Management teams.
Clarity Engagement Solutions
APRIL 26, 2021
Pharmaceutical companies can embrace a compelling opportunity to make a strategic and critical shift. And they need to talk as a way to make sense of and validate their own re-worked strategies for moving forward. We take the complex and make it simple. Things have changed. Priorities have shifted. So, why wait?
Clarity Engagement Solutions
APRIL 26, 2021
Pharmaceutical companies can embrace a compelling opportunity to make a strategic and critical shift. And they need to talk as a way to make sense of and validate their own re-worked strategies for moving forward. We take the complex and make it simple. Things have changed. Priorities have shifted. So, why wait?
Clarity Engagement Solutions
APRIL 26, 2021
And the need to accelerate the shift from transactional sales pitches aimed at promoting a product to a physician for an unmet patient need to creating solutions designed for a broader set of account stakeholders, has been a nagging factor for every pharma commercial organization. Things have changed. Priorities have shifted.
Clarity Engagement Solutions
APRIL 26, 2021
The need to accelerate the shift from transactional sales pitches aimed at promoting a product to a physician for an unmet patient need to creating solutions designed for a broader set of account stakeholder, has been a nagging factor for every pharma commercial organization. We take the complex and make it simple. Things have changed.
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