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While the goal of positioning products against the competition in ways that promote appropriate, effective usage by patients will always need to be part of any good accountstrategy, it must finally take its proper place as a cog in the larger machinery of strategic customer engagement. So, why wait? Download now.
While the goal of positioning products against the competition in ways that promote appropriate, effective usage by patients will always need to be part of any good accountstrategy, it must finally take its proper place as a cog in the larger machinery of strategic customer engagement. So, why wait? Download now.
That data and digitalstrategies are best leveraged in support of strategic customer engagement approaches (with appropriate and integrated product pull-through), that recognize a changed healthcare landscape and the ability to pivot in new directions.
While the goal of positioning products against the competition in ways that promote appropriate, effective usage by patients will always need to be part of any good accountstrategy, in a post COVID-19 age, it must finally take its proper place as a cog in the larger machinery of strategic customer engagement. So, why hesitate?
In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. These sponsors not only provide buy-in but also actively participate in the ABM strategy.
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