Jermaine Edwards

MAY 18, 2020

There are 10 immutable laws that shape the philosophy, outcomes and actions of high performing businesses, key account managers and customer serving professionals over the long-term. Here they are…. LAW ONE: You cannot move a customer to a new place without knowing what you need to change. What do I mean by this?

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

DemandFarm

JULY 26, 2023

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

Key Account Management 40

Key Account Management Account Management Digitalization Management 40

Jermaine Edwards

NOVEMBER 25, 2021

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. If you have an account planning CRM great but I’d still suggest writing it out so it’s clearer in your mind.

Stakeholders 130

Stakeholders Shareholders Decision-making Key Account Management 130

ProlifIQ

OCTOBER 4, 2023

This strategy forms the foundation of your approach to managing and developing relationships with your most important accounts. Customer Segmentation One of the first steps in crafting your account strategy is customer segmentation. It lays out a detailed plan for each key account.

Account Management 52

Account Management Management Account Planning Key Account Management 52

SBI

OCTOBER 22, 2019

MARK: You’re handicapped as an organization if you don’t have a way to see what’s going on in your key accounts today and identify the pathways for optimal revenue growth tomorrow. Where key account management solutions are different than other sales tech is that they lift the cover on what’s happening in key accounts.

Account Planning 23

Account Planning Key Account Management Account Management Sales 23

DemandFarm

FEBRUARY 25, 2025

Woody Allen, Annie Hall Key Account Management has always been built on a foundation of intuition backed by the wisdom from innumerable conversations, and strength of human relationships. Salesforce, the $340 billion titan of CRM, has made its move. A relationship, I think, is like a shark. This isnt an evolution.

Key Account Management 52

Key Account Management Account Management Management Account Planning 52

DemandFarm

FEBRUARY 26, 2025

Woody Allen, Annie Hall Key Account Management has always been built on a foundation of intuition backed by the wisdom from innumerable conversations, and strength of human relationships. Salesforce, the $340 billion titan of CRM, has made its move. A relationship, I think, is like a shark. This isnt an evolution.

Key Account Management 52

Key Account Management Account Planning Account Management Procurement 52

DemandFarm

FEBRUARY 26, 2025

Woody Allen, Annie Hall Key Account Management has always been built on a foundation of intuition backed by the wisdom from innumerable conversations, and strength of human relationships. Salesforce, the $340 billion titan of CRM, has made its move. A relationship, I think, is like a shark. This isnt an evolution.

Key Account Management 52

Key Account Management Account Planning Account Management Procurement 52