This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The answer: Keyaccountmanagement. In this comprehensive guide to keyaccountmanagement, you'll learn: The definition of keyaccountmanagement. How to know whether your company needs a keyaccountmanagementstrategy. How to identify keyaccounts.
Do you know how the top keyaccountmanagers (KAMs) become the top KAMs? They don’t just respond to an account’s needs—they anticipate them, creating proactive strategies that build trust and deepen relationships. Low-Touch Accounts : Regular check-ins and performance updates managed by junior team members.
15 Reasons Why You Might be a Bad AccountManager Bad keyaccountmanagers fail to build business relationships and achieve results. Here are fifteen signs you might be a bad keyaccountmanager and how to turn yourself into a good one. Has no plan Which clients need an account plan?
KAM Technology & Use Cases in 2025 KAM technology plays a crucial role in supporting these best practices by providing powerful tools and features that streamline and enhance keyaccountmanagement processes. Interested in seeing a KeyAccountManagement solution to help you retain and grow key customers?
Before attempting to develop a keyaccountmanagementstrategy, you must know how to identify these keyaccounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. What is strategic accountmanagement?
Why CRMs Alone are not Adequate for KeyAccountManagement. CRMs do not capture the picture needed for a comprehensive keyaccountmanagement process. CRM treats all accounts the same – even though some are far more important than others.
There are 10 immutable laws that shape the philosophy, outcomes and actions of high performing businesses, keyaccountmanagers and customer serving professionals over the long term. Here they are…. LAW ONE: You cannot move a customer to a new place without knowing what you need to change. What do I mean by this?
There are 10 immutable laws that shape the philosophy, outcomes and actions of high performing businesses, keyaccountmanagers and customer serving professionals over the long-term. Here they are…. LAW ONE: You cannot move a customer to a new place without knowing what you need to change. What do I mean by this?
Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital KeyAccountManagement As digital KeyAccountManagement grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.
In 2016 I wrote a post on the five foundation steps for stakeholder management success in keyaccountmanagement, that was well received and guided lots of leaders. If you have an account planning CRM great but I’d still suggest writing it out so it’s clearer in your mind.
This strategy forms the foundation of your approach to managing and developing relationships with your most important accounts. Customer Segmentation One of the first steps in crafting your accountstrategy is customer segmentation. It lays out a detailed plan for each keyaccount.
MARK: You’re handicapped as an organization if you don’t have a way to see what’s going on in your keyaccounts today and identify the pathways for optimal revenue growth tomorrow. Where keyaccountmanagement solutions are different than other sales tech is that they lift the cover on what’s happening in keyaccounts.
Woody Allen, Annie Hall KeyAccountManagement has always been built on a foundation of intuition backed by the wisdom from innumerable conversations, and strength of human relationships. Salesforce, the $340 billion titan of CRM, has made its move. A relationship, I think, is like a shark. This isnt an evolution.
Woody Allen, Annie Hall KeyAccountManagement has always been built on a foundation of intuition backed by the wisdom from innumerable conversations, and strength of human relationships. Salesforce, the $340 billion titan of CRM, has made its move. A relationship, I think, is like a shark. This isnt an evolution.
Woody Allen, Annie Hall KeyAccountManagement has always been built on a foundation of intuition backed by the wisdom from innumerable conversations, and strength of human relationships. Salesforce, the $340 billion titan of CRM, has made its move. A relationship, I think, is like a shark. This isnt an evolution.
We organize all of the trending information in your field so you don't have to. Join 105,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content