Strategic Account Management Association

OCTOBER 26, 2021

The executive sponsor should be familiar with the account and help expand the customer mapping, engagement and relationship. We need to focus on understanding the customer and helping the SAM deep dive in the customer environment and gain the insight and knowledge needed to deliver broader customer value.

Account Management 520

Account Management Co-Creation Leadership Procurement 520

Jermaine Edwards

MAY 18, 2020

If you can understand the conditions for trust with your customer and then what behaviours trigger them, within a moments notice you’ll have the ability to create an environment that leads to greater distinction and influence in your relationships. LAW SEVEN: You must know what your customer values.

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Jermaine Edwards

MAY 18, 2020

If you can understand the conditions for trust with your customer and then what behaviours trigger them, within a moments notice you’ll have the ability to create an environment that leads to greater distinction and influence in your relationships. LAW SEVEN: You must know what your customer values.

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Cosawi

JANUARY 29, 2024

They do this by digesting all the insight available and by connecting them with what is important to the customer. They can also bring the product and campaigns in a relevant manner to the account strategy and business fit and are the owners of what we call the closet. The creation of account marketing roles was a game-changer.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Revegy

OCTOBER 16, 2018

An effective KAM platform needs to have each user seeing and feeling the value of the technology on their key account growth. CRM platforms are stuck looking back, not forward to Key Account Strategy and Growth. Drives global collaboration and a single view of the customer to drive team-based execution.

Key Account Management 40

Key Account Management Account Management CRM Management 40

Cosawi

DECEMBER 28, 2021

Stay informed on the account through an established strategic account process. Contribute to, and have accountability for, the account plan. Challenge account strategy and tactics. Participate in internal leadership and customer account meetings – and not only when “the house is on fire”.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

SmartKarrot

NOVEMBER 29, 2021

Become the AtoB expert and educate your customers on best practices regarding AtoB. Actively identify and close expansion opportunities (upsell) that align with the customer’s needs. Increase AtoB customers’ value, product knowledge, and adoption by conducting proactive engagements.

Customer Success 19

Customer Success Government Account Strategy Customer Value 19