DemandFarm

MARCH 31, 2025

Where are the unstructured insightsthe informal conversations, strategic signals, and competitive shifts that influence decision-making? Who are the true economic decision-makers driving strategic purchasing decisions? All decision-makers reside within the same CRM instance. The reality is far more complex.

Key Account Management 52

Key Account Management Account Management Management CRM 52

Hubspot Sales

MAY 19, 2020

In fact, equipped with the right approach, marketing and sales teams can pick their accounts together in as little as an hour. Picking the wrong targets will make it hard for sales and marketing to align and will lead to poor financial results. Identify accounts that will add credibility to your brand. The best part?

Decision-making 119

Decision-making Management Acquisition Value Proposition 119

Corporate Visions

JANUARY 23, 2020

But while you’re having a quarterly business review with your customer about utilization metrics and project status updates, that same customer’s name is moving through your competitor’s sales funnel—being targeted with marketing campaigns, discussed in sales forecasts, and being put through account strategy planning sheets.

Customer Success 120

Customer Success Decision-making Account Strategy Account Management 120

Cosawi

JANUARY 24, 2025

With evolving skillsets required for KAMs and the complexity of customer needs, Marketing must step up as a co-orchestrator of the account strategy, leveraging insights, foresight, and data to support solution creation. Showcase success stories: Demonstrate how integrated account teams deliver impactful results.

Co-Creation 40

Co-Creation Marketing Key Account Management Value Proposition 40

Jermaine Edwards

APRIL 3, 2020

This doesn’t mean it will be easy nor will you not have to make tough decisions. It just means the effort and tough decisions will be worthwhile. Selecting the right team and identifying those resources makes a big difference. Two – VUCA Decision Making. Identify the exact problem you need to solve.

Decision-making 130

Decision-making Profitability e-Learning Negotiation 130

Account Manager Tips

NOVEMBER 22, 2022

First things first: find out what they want You can't adapt your account strategy until you understand what the new procurement team want. As a supplier, if you want to sell to procurement, you really need to understand things like the buying process, supplier management, supply chains, decision making and more.

Procurement 130

Procurement Suppliers Supply Chain Key Account Management 130

Jermaine Edwards

NOVEMBER 25, 2021

A lot has changed in those five years from new strategies and technologies, to of course the pandemic that completely changed the way we engage and serve our customers. Our contacts and stakeholders just aren’t making decisions – How do we deal with their disengagement and getting pushed back and back while they still expect more from us?

Stakeholders 130

Stakeholders Shareholders Decision-making Key Account Management 130

ClearPoint Strategy

FEBRUARY 11, 2022

Use our guide to make sure that your strategy meetings are the ones that people look forward to (and dare we say, the ones that are fun). After all, a key part of a successful strategy implementation process is getting everyone “rowing in the same direction.” Are you making progress toward these goals?

Meetings 98

Meetings Decision-making Leadership Facilitation 98

Miller Heiman Group

JANUARY 31, 2019

On face value, that may sound good, but merely meeting expectations actually has the effect of making you, as an individual seller, indistinguishable from the rest. This is understandable: No one wants to lose an account altogether by taking a risk attempting to upsell and then making a fatal mistake if it doesn’t go well.

Account Planning 83

Account Planning Decision-making Account Strategy Prioritization 83

Jermaine Edwards

MAY 6, 2020

What changes are your customers making today that may impact your relationship tomorrow? This is one of a dozen questions every organisation and key account team must ask. The Change Decision. In both scenarios, the two organisations had to make some very important decisions. Let me share two examples.

Manufacturing 130

Manufacturing Key Account Management Decision-making Digitalization 130

Jermaine Edwards

MARCH 17, 2020

Core question: How are we making ourselves easy to choose as a partner? At some stage in your customer relationship, your customer will make decisions on the future use of your services. Whenever a customer makes a purchase, there is almost always a mixture of excitement and nervousness. SELECTION and ASSESSMENT.

Customer Life Cycle 130

Customer Life Cycle Key Account Management Decision-making Account Management 130

Jermaine Edwards

JUNE 29, 2020

Now, one of the biggest mistakes that we make is assuming that expectations remain the same throughout the course of our relationship with our customers. This is because we’re always looking to mitigate risk and elevate our ability to inspire confidence and particular decision-making. That is just false.

Communication 130

Communication Decision-making Finance Key Account Management 130

Jermaine Edwards

APRIL 16, 2020

Every person and every organisation is currently seeking to make one or all of these adaptations. To make thoughtful changes quickly without impeding or restricting current operations. For your business, and particularly the view of who you’ll become to your customers, you must look at the actions and decisions you make more carefully.

Computers and Electronics 130

Computers and Electronics Supply Chain Telecommunications Financial Services 130

KAM With Passion

NOVEMBER 11, 2020

By talking to each other and by making sure that conversations are meaningful to both parties. The evolution of social and economic parameters or business models and the disruption caused by the sanitary crisis do not make them less important. Business Reviews in a Key Account Management context. On the contrary.

Key Account Management 130

Key Account Management Suppliers Account Management Account Planning 130

Jermaine Edwards

MAY 18, 2020

It’s knowing this that helps you to make better decisions. Arguably every sale we make has an element of risk to the person in front of us. During your customer conversations you need to be aware of these internal and external factors that drive decision making influence. Don’t wait for this.

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Jermaine Edwards

MAY 18, 2020

It’s knowing this that helps you to make better decisions. Arguably every sale we make has an element of risk to the person in front of us. During your customer conversations you need to be aware of these internal and external factors that drive decision making influence. Don’t wait for this.

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Clarity Engagement Solutions

APRIL 26, 2021

Pharmaceutical companies can embrace a compelling opportunity to make a strategic and critical shift. And they need to talk as a way to make sense of and validate their own re-worked strategies for moving forward. We take the complex and make it simple. Things have changed. Priorities have shifted. So, why wait?

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Clarity Engagement Solutions

APRIL 26, 2021

Pharmaceutical companies can embrace a compelling opportunity to make a strategic and critical shift. And they need to talk as a way to make sense of and validate their own re-worked strategies for moving forward. We take the complex and make it simple. Things have changed. Priorities have shifted. So, why wait?

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

SBI

OCTOBER 9, 2018

I’ll be honest here, I didn’t do enough of the right training to make this challenge easier. I could try to make excuses but the reality is that I have to take responsibility for this, more training would have helped. Sharpen the saw. Sales is tough too. Individual AND team.

Account Strategy 55

Account Strategy Account Planning Suppliers B2B 55

Clarity Engagement Solutions

APRIL 26, 2021

And the need to accelerate the shift from transactional sales pitches aimed at promoting a product to a physician for an unmet patient need to creating solutions designed for a broader set of account stakeholders, has been a nagging factor for every pharma commercial organization. Things have changed. Priorities have shifted.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Red Star Kim

JUNE 7, 2023

If a company tries to pursue all of these strategies, it is likely to end up somewhere ‘stuck in the middle’ offering average products for average prices. Treacy and Wiersema suggest three ‘Value Disciplines‘ to choose from which should act as a central piece that shapes every subsequent plan and decision a company makes.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Clarity Engagement Solutions

APRIL 26, 2021

The need to accelerate the shift from transactional sales pitches aimed at promoting a product to a physician for an unmet patient need to creating solutions designed for a broader set of account stakeholder, has been a nagging factor for every pharma commercial organization. We take the complex and make it simple. Things have changed.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Arpedio

JANUARY 4, 2024

In the competitive world of B2B sales, harnessing the power of an effective account mapping strategy is key to sales optimization and revenue growth. As businesses vie for market dominance, an articulate account strategy empowers organizations to deepen customer relationships and scale their operations effectively.

Sales 52

Sales B2B Decision-making CRM 52

Hubspot Sales

JULY 1, 2019

As the number of people involved in the purchasing decision rises, so does the need for a multi-threaded, or ABS, approach. If your average sales cycle lasts three or more months, ABS makes sense. Were there any relationships that ultimately didn't impact the decision? 4) How long is our average sales cycle?

Stakeholders 100

Stakeholders Sales Finance Decision-making 100

ProlifIQ

JUNE 21, 2023

It requires thorough analysis, research, and insights to identify the right accounts and formulate effective account management strategies. By leveraging data, market research, and customer insights, account managers can make informed decisions, identify growth opportunities, and mitigate risks.

Account Management 52

Account Management Management Account Planning Stakeholders 52

SBI

APRIL 4, 2018

Sales managers use the output from the tools to shift the emphasis of their interventions towards coaching, and business leaders have detailed data at their fingertips to inform decision making. For many companies the lack of forecast accuracy is hampered by low predictability and consistency in their pipeline decisions.

B2B 20

B2B Sales Decision-making Account Planning 20

Brooks Group

DECEMBER 27, 2022

We often hear of sales managers tracking how many calls a salesperson makes without making a distinction between the type of calls being made. Prospecting calls, providing samples or demos, and presenting solutions to decision-makers are all examples. This will make coaching conversations much more efficient and effective.

Sales 94

Sales Sales Leadership Leadership CRM 94

Corporate Visions

JANUARY 23, 2020

But while you’re having a quarterly business review with your customer about utilization metrics and project status updates, that same customer’s name is moving through your competitor’s sales funnel—being targeted with marketing campaigns, discussed in sales forecasts, and being put through account strategy planning sheets.

Customer Success 52

Customer Success Decision-making Account Strategy Account Management 52

PandaDoc

APRIL 21, 2023

Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. While it may seem like it from an altruistic perspective, treating all accounts fairly isn’t actually a viable key account strategy and doesn’t guarantee a successful relationship with your top portfolios.

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

DemandFarm

JULY 26, 2023

Lack of Personalization and Tailored Strategies Even as you classify and tag your accounts in different categories, it’s important to remember that you are dealing with people. They include buyers, managers, and senior decision-makers. Your key clients need to be assured of potential returns before making any major investments.

Key Account Management 40

Key Account Management Account Management Digitalization Management 40

DemandFarm

APRIL 18, 2023

Making sense of this data and feeding it to the users on a periodic basis is time-consuming. Check out DemandFarm’s free, on-demand Masterclass on ‘Making Account Plans Actionable, Measurable and Sustainable’ now! This enables informed and timely campaign decisions for your sales and marketing team.

Account Management 52

Account Management Digitalization Management Account Planning 52

ProlifIQ

NOVEMBER 9, 2022

According to Forrester, “While product and company messaging can be generic, your account strategy and go-to-market plans should be highly account-specific.” Here is where account planning can really make or break your selling strategy. How can you provide support and guidance?

Leadership 52

Leadership Account Planning Sales Leadership Stakeholders 52

ProlifIQ

OCTOBER 4, 2023

This strategy forms the foundation of your approach to managing and developing relationships with your most important accounts. Customer Segmentation One of the first steps in crafting your account strategy is customer segmentation. Make sure you have clear measures for the customer, but also your team!

Account Management 52

Account Management Management Account Planning Key Account Management 52

Arpedio

JANUARY 11, 2023

Let’s break it down: So, account management is the process of providing your customers with the best service, support and show opportunities for improvement. The practice involves managing relationships with customers and clients, and keeping them happy by making sure that their needs are met. What Does an Account Manager Do?

Account Management 52

Account Management Management Key Account Management B2B 52

Cosawi

FEBRUARY 27, 2023

As part of our customer buying journey mapping work, we have delved deeper not only into where the customer is headed, but what their state or mindset is at each given step as they progress on their decision making. At another point, decision remorse may be setting in. How do the best teams leverage ABM?

Marketing 52

Marketing Suppliers Account Planning Investors 52

Arpedio

AUGUST 24, 2022

In order to understand these strategies and make full use of them, a strategic account plan may come in handy. What Should a Key Account Plan Include? A key account plan is your methodical strategy for ensuring your key client has a satisfactional customer experience throughout the life of the account.

Account Planning 52

Account Planning Account Development Management Account Management 52

Revegy

JULY 17, 2018

A good strategic account program requires a clear understanding of the customer’s internal structure, personnel and decision-making process, including the buying centers with responsibility for initiatives and budgets. Increase forecast visibility: JDA increased forecast horizon from 3 months to 3 years.

Account Planning 40

Account Planning Suppliers Profitability Decision-making 40