Account Strategy Decision-making Procurement 
Account Manager Tips
NOVEMBER 22, 2022
New procurement teams introduce big challenges and new opportunities into the customer relationship. My old contact has been replaced A new procurement team introduces fresh dynamics and relationships. The working environment will undoubtedly change from what you were used to with the previous procurement team.
Strategic Account Management Association
OCTOBER 26, 2021
We too often confuse strategic account sponsorship with corporate project sponsorship, where sponsorship is a way to escalate issues or decision-making when in need. When done right, strategic account sponsorship begs to have a very different definition. Adapting our corporate behaviors to fit the customer context.
ProlifIQ
OCTOBER 30, 2024
KAM Technology & Use Cases in 2025 KAM technology plays a crucial role in supporting these best practices by providing powerful tools and features that streamline and enhance key account management processes. An end-to-end technology solutions: Covering pre and post-sale engagements makes kam technology different.
DemandFarm
MARCH 31, 2025
Where are the unstructured insightsthe informal conversations, strategic signals, and competitive shifts that influence decision-making? Who are the true economic decision-makers driving strategic purchasing decisions? All decision-makers reside within the same CRM instance. The reality is far more complex.
Cosawi
DECEMBER 28, 2021
We too often confuse strategic account sponsorship with corporate project sponsorship, where sponsorship is a way to escalate issues or decision-making when in need. When done right, strategic account sponsorship begs to have a very different definition. Contribute to, and have accountability for, the account plan.
DemandFarm
FEBRUARY 26, 2025
AI is poised to rewrite the very foundation of intelligence in account management. It will amplify human decision-making, spot patterns beyond human perception, and eliminate the blind spots that intuition alone could never fully overcome. For the first time, AI has a real shot at being truly intelligent! This isnt an evolution.
DemandFarm
FEBRUARY 26, 2025
AI is poised to rewrite the very foundation of intelligence in account management. It will amplify human decision-making, spot patterns beyond human perception, and eliminate the blind spots that intuition alone could never fully overcome. For the first time, AI has a real shot at being truly intelligent! This isnt an evolution.
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