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Salesforce Account Planning: Turn Data Into Relationships 

Upland

While Salesforce does offer plenty of great features, many enterprises will need to complement their CRM with account planning technologies and capabilities that uniquely fit their own business challenges. Account planning as a practice is best done with Salesforce.

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KAM Technology – Growing Key Accounts In 2025

ProlifIQ

Collaboration and Communication : KAM technology facilitates collaboration and communication among team members involved in account management. Features like shared calendars, document repositories, and real-time messaging enable seamless coordination and information sharing.

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The Ultimate Guide to Build a Top Performing Key Account Management Team from Scratch

DemandFarm

Strategic Planning Account-specific growth strategy alignment with account goals Collaboration with economic decision makers on long-term objectives Responsiveness to shifts in account strategy 4.

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Three Essentials to Upselling in Large Accounts

Miller Heiman Group

Account planning goes beyond simply renewing existing products or a list of future products to present to the buyer. A real account plan is a living document that defines the goals of the relationship with a focus on actual value. We know a thing or two about account strategy planning.

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Building an Execution Culture: Embracing Strategy in Action

AchieveIt

People stop seeing strategy as a document on a shelf,” Candice says. Failing to properly communicate the strategy and build out an operational plan that clearly defines the value and worth of each and every team member is the biggest and most detrimental pitfall organizations face. Cascading sessions have been completed.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

Based in the leading innovation hubs Oxford, Cambridge, London and Singapore, with a presence in Hong Kong through association with Karas So LLP.

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Importance of Org Chart Tools for Salesforce in 2025

DemandFarm

This visual map of relationships lets you track each stakeholders influence and sentiment, identify champions vs. detractors, and plan your account strategy accordingly. In fact, research shows that when sales teams map at least six supporters in an account, win rates can triple. The benefit here is consistency and depth.