article thumbnail

FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. The executive sponsor should be familiar with the account and help expand the customer mapping, engagement and relationship. Sponsors are critical in these uncertain and transformative times.

article thumbnail

KAM Technology – Growing Key Accounts In 2025

ProlifIQ

Automate Processes : Automate repetitive tasks, such as data entry, report generation, and workflow management, freeing up account managers’ time to focus on more strategic and high-value activities. With access to real-time data and historical trends, businesses can develop detailed account plans and set realistic goals.

article thumbnail

The Ultimate Guide to Build a Top Performing Key Account Management Team from Scratch

DemandFarm

Strategic Planning Account-specific growth strategy alignment with account goals Collaboration with economic decision makers on long-term objectives Responsiveness to shifts in account strategy 4. This enables proactive adjustments based on real-time insights.

article thumbnail

The 8-Part Guide To Leading A Successful Strategy Meeting

ClearPoint Strategy

Your organization has so much to gain through carrying out strategy review meetings. Here are just a few of the benefits: Facilitating the identification and subsequent adoption of opportunities for improvement. A strategy review meeting could’ve helped the company avoid this mess. Improving transparency and accountability.

article thumbnail

Why Your Organisation Needs A Customer Crisis Plan

Jermaine Edwards

In our experience, this section can happen very quickly with a clear experienced thinker and facilitator. The crisis action plan is designed to be a thoughtful, robust and rapid process for making decisions after you’ve addressed what’s happening and know the root cause. Scenario Facts: What we now know to be true?

article thumbnail

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management

DemandFarm

Deeper Understanding of Customer Needs and Objectives Understanding your customers is crucial at all stages of strategic account management. AI tools can efficiently drive customer profiling and facilitate a deeper understanding of prospects.

article thumbnail

Maximize Sales with Effective Account Mapping Strategy

Arpedio

In the competitive world of B2B sales, harnessing the power of an effective account mapping strategy is key to sales optimization and revenue growth. As businesses vie for market dominance, an articulate account strategy empowers organizations to deepen customer relationships and scale their operations effectively.

Sales 52