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Automate Processes : Automate repetitive tasks, such as data entry, report generation, and workflow management, freeing up account managers’ time to focus on more strategic and high-value activities. With access to real-time data and historical trends, businesses can develop detailed account plans and set realistic goals.
The Strategic Account Manager, the Account-Based Marketer or any of the Account team need to have more consistent and relevant conversations with the customers. A customer-led ABM construct facilitates that integrated pathway to becoming customer-centric and ultimately more effective.
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