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Among the challenges was gaining visibility into various aspects of their strategic accounts, leveraging best practices from different teams, and institutionalizing processes and systems to ensure smooth operations across their international offices. This is where GlobalAccount Management (GAM) comes into play.
It focuses on analysing a Key Account and its business with the vendor along various dimensions: business strategy, network of relationship, depth of customer intimacy, nature of opportunities, competitive positioning. The training module also covers how to build an AccountStrategy and the associated Action Plan.
Stay informed on the account through an established strategic account process. Contribute to, and have accountability for, the account plan. Challenge accountstrategy and tactics. Participate in internal leadership and customer account meetings – and not only when “the house is on fire”.
Whale Hunting with GlobalAccounts. It’s not often that I write book reviews but if there’s one book on sales management you should plan to read before the end of the summer holidays, it’s Whale Hunting with GlobalAccounts. Key account managers should not just be order-takers. The message from this blog?
On a Key Account, the Quarterly Business Review is a key instrument to implement the AccountStrategy and the associated Account Plan. Business Reviews in a Key Account Management context. A good Key Account Plan is very specific on which relationships need to be created, developed and nurtured and why.
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