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The Ultimate Guide to Global Account Management: Framework, Strategies, and Best Practices

DemandFarm

Among the challenges was gaining visibility into various aspects of their strategic accounts, leveraging best practices from different teams, and institutionalizing processes and systems to ensure smooth operations across their international offices. This is where Global Account Management (GAM) comes into play.

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Forget elephants; hunt whales instead

Deep Insight

Whale Hunting with Global Accounts. It’s not often that I write book reviews but if there’s one book on sales management you should plan to read before the end of the summer holidays, it’s Whale Hunting with Global Accounts. Key account managers should not just be order-takers. The message from this blog?

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How to define a strong KAM Training Path

KAM With Passion

It focuses on analysing a Key Account and its business with the vendor along various dimensions: business strategy, network of relationship, depth of customer intimacy, nature of opportunities, competitive positioning. The training module also covers how to build an Account Strategy and the associated Action Plan.

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The Business Review: a modern classic, so important also during difficult times

KAM With Passion

On a Key Account, the Quarterly Business Review is a key instrument to implement the Account Strategy and the associated Account Plan. Business Reviews in a Key Account Management context. A good Key Account Plan is very specific on which relationships need to be created, developed and nurtured and why.

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Comprehensive Career Path Guide for a Key Account Manager

DemandFarm

In this role, the focus is on managing larger accounts, developing and implementing key account strategies, and leading a team of Key Account Managers.

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Transformation through Agile Leadership

Cosawi

Stay informed on the account through an established strategic account process. Contribute to, and have accountability for, the account plan. Challenge account strategy and tactics. Participate in internal leadership and customer account meetings – and not only when “the house is on fire”.