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Now, as the global pandemic re-writes the rules of customer engagement and removes at least in the short term, direct face-to-face contact with healthcare stakeholders, pharma companies are plotting their next move. Only a few were in the process of pivoting in response, but everyone knew it. Or, at least they think they are.
Visualization and Planning with KAM Technology in Healthcare Effective visualization and planning are crucial components of successful key account management. KAM technology provides powerful tools and features that enable businesses to gain a comprehensive view of their key accounts, stakeholders, and ongoing activities.
The issues now distracting healthcare stakeholders are creating customer needs and challenges that are starting to pile up and adding pressure to find insights and solutions.”. Things have changed. Priorities have shifted. THREE IMPERATIVES FOR MOVING CUSTOMER ENGAGEMENT FORWARD.
The issues now distracting healthcare stakeholders are creating customer needs and challenges that are starting to pile up and adding pressure to find insights and solutions.”. Things have changed. Priorities have shifted. THREE IMPERATIVES FOR MOVING CUSTOMER ENGAGEMENT FORWARD.
The issues now distracting healthcare stakeholders are creating customer needs and challenges that are starting to pile up; adding pressure to find insights and solutions.”. Things have changed. Priorities have shifted. THREE IMPERATIVES FOR MOVING CUSTOMER ENGAGEMENT FORWARD.
In today’s data- and technology-rich environment, marketing needs to be strategic, outside-in and a source of value in co-orchestrating the accountstrategy and value offering. In the healthcare sector, account-based marketing will map not only the customer journey but also the patient journey.
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