KAM With Passion

NOVEMBER 11, 2020

To keep things relatively simple, let’s consider two types of context: Account Management and Key Account Management and let’s see how the execution of Business Reviews adapts to the depth of relationship between the supplier and each customer. Business Reviews in an Account Management context.

Key Account Management 130

Key Account Management Suppliers Account Management Account Planning 130

Jermaine Edwards

MAY 27, 2020

Some account managers and key account managers can get paralysed by over research. When studied and applied these will immediately help you as a customer leader or key account manager prepare to support, shape and solve real problems with and for your customers. Market Impact (I).

Key Account Management 195

Key Account Management Account Management Innovation Suppliers 195

Revegy

OCTOBER 16, 2018

While CRMs can serve as the global warehouse for customer data, they were not purpose built for KAM and they alone do not provide the actionable intelligence required to drive key accounts growth. Why CRMs Alone are not Adequate for Key Account Management. Empowers account managers to drive key account growth.

Key Account Management 40

Key Account Management Account Management CRM Management 40

Account Manager Tips

NOVEMBER 22, 2022

First things first: find out what they want You can't adapt your account strategy until you understand what the new procurement team want. How do they want to manage supplier relationships? The world's most amazing community of key account manager. They start picking over little details. The KAM Club.

Procurement 130

Procurement Suppliers Supply Chain Key Account Management 130

DemandFarm

JULY 26, 2023

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

Key Account Management 40

Key Account Management Account Management Digitalization Management 40

Jermaine Edwards

MAY 18, 2020

There are 10 immutable laws that shape the philosophy, outcomes and actions of high performing businesses, key account managers and customer serving professionals over the long term. There are many external risks to the management and health of a customer account. Here they are…. What do I mean by this?

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Jermaine Edwards

MAY 18, 2020

There are 10 immutable laws that shape the philosophy, outcomes and actions of high performing businesses, key account managers and customer serving professionals over the long-term. There are many external risks to the management and health of a customer account. Here they are…. What do I mean by this?

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Jermaine Edwards

MARCH 17, 2020

This is such an important question yet most organisations have not established a clear distinctive path, identifiers and actions for effectively managing the full customer relationship journey. Although it is not specific to key customer management, the steps illustrated are powerful and need to be considered.

Customer Life Cycle 130

Customer Life Cycle Key Account Management Decision-making Account Management 130

Jermaine Edwards

MAY 6, 2020

Pivoting is one type of change and an important change to master when managing and supporting your customers. As a Key Account Manager or Director you must begin with identifying the difference between the customer and the industry. Believe it or not, there are different kinds of changes that are made in business.

Manufacturing 130

Manufacturing Key Account Management Decision-making Digitalization 130

ProlifIQ

OCTOBER 4, 2023

Where To Start In the complex world of B2B sales and account management, success hinges on the ability to develop and execute a robust account management strategy. We’ll walk through the key components of building an effective account management strategy that drives revenue, customer retention, and loyalty.

Account Management 52

Account Management Management Account Planning Key Account Management 52

Jermaine Edwards

NOVEMBER 25, 2021

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. Relationships are deepened protecting against any key contact leaving. This new stakeholder management process will equip you to be ready.

Stakeholders 130

Stakeholders Decision-making Shareholders Key Account Management 130

DemandFarm

APRIL 18, 2023

A connected apps ecosystem in key account management involves the integration of your digital key account planning tool with other tools in your sales tech and marketing tech stack. This leads to an increased chance of missed opportunities and ignored red flags, buyer intent to action and strategy.

Account Management 52

Account Management Digitalization Management Account Planning 52

ProlifIQ

OCTOBER 30, 2024

KAM Technology & Use Cases in 2025 KAM technology plays a crucial role in supporting these best practices by providing powerful tools and features that streamline and enhance key account management processes. Interested in seeing a Key Account Management solution to help you retain and grow key customers?

Key Account Management 52

Key Account Management Stakeholders Account Planning Account Management 52

Arpedio

JANUARY 11, 2023

How to Succeed With Account Management. Let’s show you how to get the most out of your account management! In this blog, we’ll break down the concept of account management, and why it’s so important in order to drive a successful business in today’s increasingly complex B2B industry. Back to blog.

Account Management 52

Account Management Management Key Account Management B2B 52

ProlifIQ

JUNE 21, 2023

Strategic Account Management in B2B Welcome to our comprehensive guide on strategic account management. Whether you’re an experienced strategic account manager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.

Account Management 52

Account Management Management Account Planning Stakeholders 52

Deep Insight

AUGUST 16, 2021

It’s not often that I write book reviews but if there’s one book on sales management you should plan to read before the end of the summer holidays, it’s Whale Hunting with Global Accounts. The result is a wonderfully rich, practical – and sometimes quirky – handbook for global sales management and leadership.

Global Accounts 52

Global Accounts Key Account Management Account Management Profitability 52

MTD Sales Training

NOVEMBER 13, 2017

I received an email last week from Trevor Borrows who is a newly appointed National Sales Manager in charge of a team of Account Managers. Here’s what Trevor asked: “Hi Sean, being a new National Sales Manager I need to understand how to develop account strategies. Account retention.

Management 48

Management Suppliers Profitability Account Management 48

Jermaine Edwards

APRIL 3, 2020

According to Deloitte Global’s 2018 crisis management survey, “ Stronger, Fitter, Better: Crisis Management for the Resilient Enterprise ,” nearly 60% of respondents believe that organisations face more crises today than they did ten years ago, yet many may overestimate their capabilities to respond. It goes without saying….

Decision-making 130

Decision-making Profitability e-Learning Negotiation 130

DemandFarm

MAY 12, 2023

The management team quickly realized that they were facing a number of obstacles in their quest for global presence. This is where Global Account Management (GAM) comes into play. Intrigued by the potential benefits, the company’s management team decided to give GAM a try. What is Global Account Management?

Global Accounts 52

Global Accounts Account Management Management Logistics 52

Jermaine Edwards

JUNE 29, 2020

Managing multiple people with different agendas, needs and ideas is a challenge. This will help in knowing how best to manage and master what’s happening so the experience and expectations of your customer is met. It’s tough being the one who has to keep things flowing between your and your customers organisation.

Communication 130

Communication Decision-making Finance Key Account Management 130

DemandFarm

JULY 20, 2023

By building and managing long-term relationships with your key accounts, you can create a foundation for sustainable growth. The 30-60-90-Day Blueprint is a time-bound, comprehensive approach to Key Account Management. The first step in this next phase is developing a customized account strategy.

Key Account Management 40

Key Account Management Account Management Meetings Account Strategy 40

Jermaine Edwards

MARCH 26, 2020

It’s a VUCA World. Have you ever been really vulnerable? In a place that you’ve never been before? Answers seem distant and hard to reach. Those around you are silent, or at best have ideas, but nothing is really sticking. That was what I experienced at the beginning of March 2020.

Key Account Management 130

Key Account Management Marketing Meetings Account Strategy 130

Jermaine Edwards

APRIL 16, 2020

The New Normal. On March 1st, 2020 the world was hit with a global pandemic that literally transformed the way every business viewed themselves, their markets and their own position within them almost overnight. Every business was immediately forced to adapt.

Computers and Electronics 130

Computers and Electronics Supply Chain Telecommunications Financial Services 130

SBI

OCTOBER 22, 2019

MARK: You’re handicapped as an organization if you don’t have a way to see what’s going on in your key accounts today and identify the pathways for optimal revenue growth tomorrow. Where key account management solutions are different than other sales tech is that they lift the cover on what’s happening in key accounts.

Account Planning 23

Account Planning Key Account Management Account Management Sales 23

SmartKarrot

APRIL 13, 2023

In today’s economic environment, effective account management is essential for building and maintaining strong client relationships and achieving growth. From podcasts and webinars to blogs and social media posts, these influencers are using a range of channels to help other account managers learn, grow, and succeed.

Account Management 11

Account Management Key Account Management Management Client Relationships 11

SmartKarrot

MAY 17, 2022

Define and evolve engagement strategy with VP, Customer Care including roles and responsibilities, customer segmentation, coverage model, and engagement model. Continuously monitor and manage customer health to identify churn risk early and drive higher retention. Manage and escalate data inquiries and investigations as needed.

Customer Success 19

Customer Success Key Account Management Stakeholders Negotiation 19

SmartKarrot

MAY 27, 2020

Has your mind been pondering around these questions like – ‘What skills are the top account management companies looking for’? Are they even looking for account managers to hire? Let’s see how you can benefit from the best account manager training available online. LAMP Account Management Training .

Account Management 10

Account Management Management Key Account Management Account Growth 10