Jermaine Edwards

MARCH 17, 2020

This is especially true when it comes to the application of key account management and the elements that shape the success of existing customer management. How do your current relationships with all stakeholders impact long term loyalty? For each department here are three considerations.

Customer Life Cycle 130

Customer Life Cycle Key Account Management Decision-making Account Management 130

Jermaine Edwards

MAY 6, 2020

This occurs when an organisation needs to respond to dramatic change that impacts the way many aspects of its business and relationships interact with other internal or external stakeholders or entities. As a Key Account Manager or Director you must begin with identifying the difference between the customer and the industry.

Manufacturing 130

Manufacturing Key Account Management Decision-making Digitalization 130

DemandFarm

APRIL 1, 2025

The average B2B purchase now involves over 11 stakeholders , up from just 5 a decade ago. This means that for key account managers and sales teams, this means an org chart tool for Salesforce is no longer a nice-to-have its essential. It captures the influence, sentiment, and context around each stakeholder.

Key Account Management 52

Key Account Management Account Management Stakeholders Account Planning 52

ProlifIQ

OCTOBER 4, 2023

This strategy forms the foundation of your approach to managing and developing relationships with your most important accounts. Customer Segmentation One of the first steps in crafting your account strategy is customer segmentation. Who are the stakeholders internally you’re going to work closely with?

Account Management 52

Account Management Management Account Planning Key Account Management 52

ProlifIQ

JUNE 21, 2023

This team consists of dedicated professionals who work collaboratively to support the strategic account manager in delivering value to the strategic accounts. In conclusion, strategic accounts are the key customers that hold immense value for an organization’s growth and success. We touch on this more below.

Account Management 52

Account Management Management Account Planning Stakeholders 52

Arpedio

JANUARY 11, 2023

In order to do so, you should invest in your account management processes – so you can equip your strategic account managers with the best working environment to manage the complex journey of long-term account development. What Is an Account Manager?

Account Management 52

Account Management Management Key Account Management B2B 52

SmartKarrot

MAY 17, 2022

Apply here: [link] Role: Director, Customer Success Location: London, England, United Kingdom Organization: Appian Corporation As a Director of Customer Success, you will devise and execute account strategy including nurturing projects from inception to launch while collaborating with stakeholders and establishing realistic development guidelines.

Customer Success 19

Customer Success Key Account Management Stakeholders Negotiation 19

Jermaine Edwards

NOVEMBER 25, 2021

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. What is a stakeholder? A stakeholder is either an individual, group or organisation who is impacted by the outcome of a project or relationship.

Stakeholders 130

Stakeholders Shareholders Decision-making Key Account Management 130

DemandFarm

FEBRUARY 25, 2025

Woody Allen, Annie Hall Key Account Management has always been built on a foundation of intuition backed by the wisdom from innumerable conversations, and strength of human relationships. The best Account Managers in the world have always had an innate ability to detect whats happening beneath the surface.

Key Account Management 52

Key Account Management Account Management Management Account Planning 52

DemandFarm

FEBRUARY 26, 2025

Woody Allen, Annie Hall Key Account Management has always been built on a foundation of intuition backed by the wisdom from innumerable conversations, and strength of human relationships. The best Account Managers in the world have always had an innate ability to detect whats happening beneath the surface.

Key Account Management 52

Key Account Management Account Planning Account Management Procurement 52

DemandFarm

FEBRUARY 26, 2025

Woody Allen, Annie Hall Key Account Management has always been built on a foundation of intuition backed by the wisdom from innumerable conversations, and strength of human relationships. The best Account Managers in the world have always had an innate ability to detect whats happening beneath the surface.

Key Account Management 52

Key Account Management Account Planning Account Management Procurement 52