Remove Account Strategy Remove Leadership Remove Sales
article thumbnail

FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

To lead effectively, they must embrace change through agile leadership. Let us define what we mean by agile leadership. Agile leadership. Agile leadership. In our current reality, this leadership skill is necessary to survive. Sponsors are critical in these uncertain and transformative times.

article thumbnail

Relationship Mapping for Your Accounts – Strategy Guide

Upland

Typically, there can be up to 10 individuals involved in a B2B sale. To handle this complexity, sellers need the right tools, strategies, and methodologies to understand the people, problems and relationships that matter within an account. Creating a Relationship Map in 5 Steps 1.

article thumbnail

Key Account Management: The Ultimate Guide

Hubspot Sales

As professional services firm BTS points out , key account programs often lead to increased costs and lower margins. But if you use the right key account strategy, you'll reap greater sales volume and long-lasting strategic relationships. The Benefits of Key Account Management. Can you "land and expand"?

article thumbnail

How to Better Align Sellers and Leadership

ProlifIQ

The same can be said about sales leaders , where you don’t typically have quotas but specific KPIs that must be hit to also be rewarded a commission or bonus. According to Forrester, “While product and company messaging can be generic, your account strategy and go-to-market plans should be highly account-specific.”

article thumbnail

Transformation through Agile Leadership

Cosawi

A colleague from the SAMA Board of Directors, Noel Capon, recently wrote an article in Harvard Business Review, “When CEOs Make Sales Calls,”¹ in which he describes the impact of top management’s involvement in the customer relationship. Stay informed on the account through an established strategic account process. Dominique Co?te?

article thumbnail

Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

Funnels for target client segments Another approach considered was to focus on the customer journey (marketing) and buyer funnels (sales) for a few selected segments (or personas). And then concentrate strategy on improving and differentiating the experience and proposition through those segments.

article thumbnail

Why isn’t Marketing in the KAM/ SAM journey ?

Cosawi

. “ Customer-Led and Team-Enabled ABM ” represents a paradigm shift where Marketing is seamlessly integrated with KAM teams to deliver tailored solutions, enhance engagement, and drive value for strategic accounts. Strong leadership and cross-functional alignment are essential to fostering an integrated, customer-centric culture.