article thumbnail

How to define a strong KAM Training Path

KAM With Passion

For Key Account Managers, although this representation is somewhat oversimplified, it is essentially about mastering the design and implementation of a relevant and impactful Key Account Plan and overcoming the challenges of implementation. These cover general business acumen as well as sales and negotiation skills and competencies.

article thumbnail

Why Your Organisation Needs A Customer Crisis Plan

Jermaine Edwards

Asking who’s got great skills at influencing, negotiating, analysing and creativity is the best way to start. We must know how to mobilise a team to meet those demands. To do this we must think about skills and resources, not job titles and positions. It’s about the result, not status. NB – those with an asterisk are the must-haves.

article thumbnail

Top Tips For Managing Accounts

MTD Sales Training

I received an email last week from Trevor Borrows who is a newly appointed National Sales Manager in charge of a team of Account Managers. Here’s what Trevor asked: “Hi Sean, being a new National Sales Manager I need to understand how to develop account strategies. Learning to negotiate is key!

article thumbnail

Comprehensive Career Path Guide for a Key Account Manager

DemandFarm

Their day-to-day activities may include conducting regular check-ins with key accounts, analyzing data to identify trends and opportunities, presenting product updates and new features, negotiating contracts and pricing, and ensuring that customer issues are resolved quickly and effectively.

article thumbnail

The Power of Account-Based Marketing: A Thales Case Study

Cosawi

They can also bring the product and campaigns in a relevant manner to the account strategy and business fit and are the owners of what we call the closet. Account managers are responsible for the account plan, which includes engagement strategies.

article thumbnail

Importance of Org Chart Tools for Salesforce in 2025

DemandFarm

This visual map of relationships lets you track each stakeholders influence and sentiment, identify champions vs. detractors, and plan your account strategy accordingly. In fact, research shows that when sales teams map at least six supporters in an account, win rates can triple. Ensure you negotiate only for what you need.

article thumbnail

Strategic Account Management

ProlifIQ

Account managers should possess strong analytical and strategic thinking abilities to assess client needs, identify growth opportunities, and develop comprehensive strategic plans. Additionally, strong negotiation and influencing skills are essential for navigating complex client organizations and driving alignment.